Digital Marketer at PG Consulting Limited

Summary of Responsibilities

• Ability to analyze user engagement metrics to determine whether the content is well-received.
• Determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research.
• Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Performing content audits to assess how well existing content is performing.
• Performing content gap analyses to determine what type of content is missing and what is needed.
• Creating, adjusting, and managing the editorial calendar.
• Establishing style guides that specify the writing style and tone needed to create engaging content.
• Developing a solid understanding of the target audience through online and traditional market research.

Qualifications and Requirements

• Bachelor's Degree in Marketing, Communications, Advertising, Journalism, or related field.
• 1 - 3 years experience.
• Proven content strategy and project management experience.
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• The ability to work under pressure.
• Strong content presentation skills.
• Portfolio of published blogs, articles, whitepapers, etc.
• Outstanding organizational and time management skills.
• Excellent analytical and effective communications skills.
• Exceptional marketing and collaborative skills.
• Candidates between the ages of 25-30 are highly encouraged to apply.

Salary
N80,000 / Month.