Digital Marketer at Pack'N'Pay

Job Summary

• Pack’N’Pay is seeking a creative and results-driven Digital Marketer to plan, execute, and optimise our online marketing campaigns. The ideal candidate will use a mix of creativity, data analytics, and digital tools to attract, engage, and retain customers for our retail and e-commerce services. This role requires someone who can work both independently (remote) and collaboratively (on-site) to deliver measurable growth.

Key Responsibilities

Campaign Planning & Execution:

• Develop and implement digital marketing strategies to promote Pack’N’Pay products and services.
• Manage paid ads across platforms such as Facebook, Instagram, and Google Ads.
• Track and analyse campaign performance, optimising for best results.

Content & Brand Growth:

• Collaborate with the creative team to produce engaging visuals and copy.
• Use SEO and content marketing to increase organic reach.
• Ensure brand consistency across all digital touchpoints.

Analytics & Reporting

• Monitor digital performance metrics and provide weekly/monthly reports.
• Identify trends and insights to improve campaigns.

Collaboration & Support

• Work with the customer experience and sales teams to align marketing messages.
• Support offline marketing events with digital amplification.

Requirements

• OND, HND, or B.Sc. in Marketing, Communications, or related field.
• 2–4 years of proven experience in digital marketing.
• Proficiency in Facebook Ads Manager, Google Ads, and analytics tools.
• Strong understanding of SEO, content marketing, and email marketing.
• Creative thinker with excellent copywriting and visual storytelling skills.
• Ability to work both remotely and on-site.

Key Attributes:

• Data-driven mindset
• Creative problem solver
• Strong communicator and team player
• Highly organised and detail-oriented.

What We Offer

• Competitive salary
• Hybrid work flexibility
• Career growth opportunities in a fast-growing retail and e-commerce brand
• Training and development support.