Digital Marketer at Owens and Xley

Industry: Fashion
Experience: 2-3 years
Location: Victoria Island, Lagos
Salary: N100,000

We are looking to hire a suitable candidate for the role of Digital Marketer for our client, a luxury fashion company in Victoria Island, Lagos.

Responsibilities

• Create content across all social media platforms
• Manage and update the website
• Research and prepare new marketing strategies and appropriate channels
• Create graphics for shoots
• Research and update all media publications for the brand
• Prepare and send out press releases
• Work with the creative director on campaigns, photoshoots and fashion shows
• Create awareness through the right advertising channels for events
• Prepare and send advertising reports to management
• Prepare comprehensive analysis on what the brand is doing and what other similar brands are doing
• Establish new ideas for media collaboration
• Identify new ways to market the brand
• Create meaningful videos for the brand
• Plan marketing buzz around products made by the brand
• Determine and manage the impact of influencers when pieces are given out
• Take pictures of products for marketing purposes
• Promote new products released by the brand across various channels available
• Send out mails, newsletters, SMS, WhatsApp
• Process all cash and card payments
• Ensure that the social media pages are easily found by the target audience
• Optimize social media structure and content for search engines (SEO) and/or the use of paid online advertising (SEM)
• Perform other tasks assigned.
• Educational Qualification
• Minimum of BSC or HND certificate in any related discipline