Digital Marketer at Mshel Homes Ltd

A Digital Marketer is responsible for developing, implementing, and managing digital marketing campaigns to promote products, services, or brands across various online platforms
This role requires a deep understanding of digital marketing channels, analytics, and trends to drive engagement, increase brand awareness, and generate leads or sales.

Digital Strategy Development:

• Develop comprehensive digital marketing strategies aligned with business objectives, target audience demographics, and market trends.
• Identify key performance indicators (KPIs) and metrics to measure the effectiveness of digital campaigns and initiatives.

Content Creation and Management:

• Create and curate engaging content for digital platforms, including websites, blogs, social media channels, email campaigns, and online advertisements.
• Optimize content for search engines (SEO) and user experience (UX) to improve visibility, traffic, and conversion rates.
• Social Media Management:
• Manage and maintain presence on social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Develop and execute social media campaigns, including content calendar creation, scheduling, monitoring, and engagement.

Email Marketing:

• Plan and execute email marketing campaigns to nurture leads, drive conversions, and maintain customer relationships.
• Segment email lists based on audience demographics, behaviors, and preferences to deliver personalized and targeted messaging.

Paid Advertising:

• Manage paid advertising campaigns across various digital channels, such as Google Ads, Facebook Ads, LinkedIn Ads, and display networks.
• Monitor ad performance, optimize targeting, bidding strategies, and budgets to maximize return on investment (ROI) and achieve campaign objectives.

Analytics and Reporting:

• Monitor and analyze key performance metrics, campaign data, and digital analytics to track progress, identify trends, and make data-driven decisions.
• Generate regular reports and insights to stakeholders, highlighting successes, areas for improvement, and optimization opportunities.

Website Optimization:

• Collaborate with web developers and designers to optimize website performance, user experience (UX), and conversion rates through A/B testing, landing page optimization, and user journey analysis.
• Implement best practices for website SEO, including keyword research, on-page optimization, and link building strategies.

Market Research and Competitive Analysis:

• Conduct market research, competitor analysis, and audience segmentation to identify opportunities, trends, and consumer insights.
• Stay informed about industry developments, emerging technologies, and digital marketing trends to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in digital marketing, with a strong understanding of digital channels, tools, and best practices.
• Proficiency in digital marketing platforms and tools, including but not limited to Google Analytics, Google Ads, Facebook Business Manager, email marketing software, and content management systems (CMS).
• Excellent written and verbal communication skills, with the ability to create compelling content and messaging tailored to different audiences and platforms.
• Analytical mindset with the ability to interpret data, draw insights, and make informed decisions to optimize campaign performance.
• Creative thinking and problem-solving abilities, with a focus on innovation, experimentation, and continuous improvement.
• Strong project management skills, with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Team player with the ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.