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  • Posted: Jan 27, 2023
    Deadline: Feb 28, 2023
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    GlobalProfilers provide a wide range of recruitment and selection services to companies in Africa. We recruit across wide range of sectors and professions in entire African region. Finding it takes specialized market knowledge combined with a genuine understanding of individual cultures & local requirements. Our team of experienced local and internation...
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    Digital Marketer

    Global Profilers is a Recruitment & HR Services firm specialized in recruitment in Africa; we are currently looking for a digital marketer with our client in the food industry

    MINIMUM REQUIREMENTS

    • Bachelor’s degree in marketing or relevant field.
    • A minimum of 5 years experience in a digital marketing or advertising position.
    • In-depth knowledge of various social media platforms, best practices, and website analytics.
    • Solid understanding of HTML, CSS, and JavaScript is required.
    • Highly creative with excellent analytical abilities.
    • Outstanding communication and interpersonal skills.
    • Up-to-date on the latest trends and technologies in digital marketing.


    DIGITAL MARKETING JOB DESCRIPTION
    GENERAL RESPONSIBILITIES

    • Develop and manage digital marketing campaigns
    • Oversee social media strategy including DM influencers
    • Manage and maintain the organization’s website(s)
    • Write and optimize content for social networking accounts such as Facebook and Twitter
    • Continually work on the Search Engine Optimization of the website(s)
    • Write copy for email marketing campaigns
    • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at
    • the forefront of industry developments, particularly developments in mobile marketing
    • Attend product launches and networking events
    • Coordinate in generating photography and video assets.
    • Graphics Designing

    DIGITAL PLATFORMS IN CURRENT USAGE

    • Website
    • Facebook
    • Twitter
    • Instagram
    • Linked In
    • Google Business Page
    • YouTube
    • Google Adwords/Display
    • Digital Menu Boards
    • Purple for In Store WIFI (in development)
    • Agile CRM
    • Company Email

    FUNCTIONS

    • Posting on Facebook, Instagram & Twitter (3 times each a day, two asset posts and one meme post)
    • Prepare, propose and agree a 3month schedule for posting
    • Reply all comments and direct messages on social media platforms.
    • Come up with ideas for digital marketing campaigns and promotions
    • Prepare digital marketing budget for digital marketing campaigns
    • Sending bulk email to notify customers of promotions
    • Updating the CRM database with new customer data
    • Following global and national trends that can be followed and leveraged
    • Communicating with ERP providers to ensure that the Digital Menu Boards are up to date and displaying the most recent information
    • Communicating with our web developer to ensure the website is up to date and functional
    • Tracking our ordering platforms (Jumia) to ensure it is in proper shape
    • Updating our Google Business Page with all new information
    • Sourcing for and managing social influencers
    • Running online promotions on all platforms
    • Respond to emails.

    CHECKLIST FOR CAMPAIGNS
    The following items should be done through in order to keep track of the platforms that need to be updated for each campaign.

    • Total Budget Spend for Promotions
    • Instagram, Twitter & Facebook Post
    • Instagram, Twitter & Facebook Promotion
    • Instagram, Twitter & Facebook Headers
    • YouTube
    • Google Display Ads
    • Google AdWords
    • Website Homepage
    • Website Menu Section
    • Google Business Page
    • Digital Menu Board

    The Budget is 250k-300kgross.

    Method of Application

    Interested and qualified candidates should forward their CV to: samuel.adefemi@globalprofilers.com using the position as subject of email.

    Build your CV for free. Download in different templates.

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