Digital Marketer at Friska Farms Limited

About the Role

• We are looking for a versatile, technically fluent digital marketer to own marketing execution across four brands — Friska Herbal Teas, Prime Tea, ImiOse, and Friska Cereal.
• This is a hands-on role covering paid advertising, marketing automation, content, web, and analytics — ideal for someone who wants ownership across the full funnel rather than a narrow specialist lane. This role is positioned as a potential path to Head of Marketing.

What You'll Do
Paid Media:

• Plan, launch, and optimize Meta and TikTok ad campaigns across all four brands
• Manage audience targeting, pixel/conversion tracking, and budget allocation by brand and region
• Adapt payment-flow and offer strategy by geography (e.g., pay-on-delivery vs. prepay)
• Own budget allocation across brands — shifting spend from slow movers to winners based on performance, not just managing each brand's budget in isolation

Analytics & Reporting:

• Set up and maintain performance tracking (GA4 or equivalent) across all four brands
• Build simple, readable dashboards tying ad spend to actual sales outcomes
• Report performance up to leadership — not just execute, but explain what's working and why

Marketing Automation:

• Work within our n8n-based automation stack (order alerts, sales reporting, WhatsApp/ManyChat flows)
• Maintain and troubleshoot existing workflows; flag or fix breakages independently
• Support webhook/form integrations (Fluent Forms, Google Sheets, CRM touchpoints)

Content & Creative:

• Write ad creative — overlay copy, video captions, voiceover scripts, static ad copy — tailored to each brand's voice
• Maintain and expand each brand's product knowledge base (pricing, ingredients, chatbot training content)
• Adapt messaging and pricing for different markets (e.g., Nigeria vs. Ghana)
• Maintain distinct brand voice and identity across all four brands — no cross-contamination of tone or positioning

Influencer & UGC Management:

• Source, vet, and brief influencers and UGC creators across brands
• Manage creator relationships, negotiate terms, and handle usage rights
• Own the full pipeline from script to delivered content (building on existing UGC scripts for ImiOse)

Email/SMS/WhatsApp Marketing:

• Own campaign strategy and content for newsletters, WhatsApp broadcasts, and lifecycle flows (welcome, abandoned cart, win-back)
• This is distinct from the automation plumbing — strategy and content, not just pipes

WordPress & Landing Pages:

• Build, edit, and launch landing pages independently, matched to active campaigns
• Manage WordPress content updates, forms, and basic troubleshooting without waiting on a developer
• Apply conversion-focused design principles (mobile responsiveness, CTA clarity, page speed) and run A/B tests on page variants

Cross-Brand Coordination:

• Prioritize and sequence marketing work across four brands with different audiences and product cycles
• Keep documentation current so the work is transferable and not dependent on one person's memory
• Situational (depending on channel relevance)
• SEO — on-page optimization and keyword awareness if any brand relies on organic/blog traffic
• Marketplace management — listings, reviews, and platform-specific ads if brands sell via Jumia, Instagram/Facebook Shops, or WhatsApp catalog

What You'll Need

• 2+ years running paid social campaigns (Meta required, TikTok a strong plus)
• Working knowledge of marketing automation tools (n8n, Make.com, Zapier, or similar)
• Practical WordPress experience (page builders, forms, basic troubleshooting)
• Comfort with analytics tools (GA4 or similar) and translating data into decisions
• Experience managing influencer/UGC relationships, including briefing and negotiation
• Strong copywriting across formats — ad copy, video scripts, product content, lifecycle email/WhatsApp
• Comfortable managing multiple brands/product lines simultaneously without losing consistency
• Self-directed — able to own a workstream without daily oversight
• Bonus: experience with e-commerce/D2C in health, wellness, or FMCG; basic HTML/CSS; SEO experience

What Success Looks Like:

• Within 2 months, you're running paid campaigns independently across all four brands, reporting performance clearly to leadership, maintaining the automation stack without breaking it, managing creator relationships end-to-end, and able to ship a landing page or knowledge base update without needing anyone else's hands on it.