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Our client is seeking a skilled and creative Digital Marketer to join their team.
The successful candidate will play a vital role in promoting the company’s health-tech products and services through effective digital marketing strategies, driving brand awareness, and increasing customer engagement.
Key Responsibilities
Develop and execute digital marketing campaigns aimed at boosting brand awareness, customer acquisition, and retention.
Create and manage engaging content for various digital platforms, including social media, websites, and email marketing.
Implement SEO strategies to optimize website content and drive organic traffic.
Monitor and analyze digital marketing campaign performance using analytics tools and adjust strategies to improve results.
Collaborate with the marketing team to develop digital marketing strategies that align with overall business goals.
Stay updated on innovative digital marketing trends and technologies to maintain a competitive edge in the health-tech space.
Manage the company’s social media presence, engaging with the audience to enhance brand visibility and customer engagement.
Work closely with the sales team to create digital marketing materials that support lead generation and conversion.
Qualifications
Bachelor's Degree in Marketing, Communications, Business, or a related field.
Proven experience in digital marketing, ideally in the health or technology industry.
Strong understanding of digital marketing tools, platforms, and best practices.
Analytical skills to interpret data and make data-driven marketing decisions.
Excellent written and verbal communication skills.
Creative thinker with the ability to generate innovative digital marketing ideas.
Proficiency in SEO, SEM, email marketing, and social media management.