Digital Marketer at ECLAT HR Consulting

Responsibilities

The ideal candidate will (but not limited to)

• Create and upload content and images on the organization's website and all social media handles.
• Develops and maintains positive business relationships with prospective and existing clients.
• Consult with staff to understand the goals and scope of the desired marketing program.
• Write and dispatch email marketing campaigns.
• Research new online media opportunities that may benefit the business including mobile, social media, and development of blogs and forums.
• Develop graphical designs such as posters, webinar materials, articles, billboards, proposals for the website, and eye-catching creative briefs for social media platforms.
• Analyze existing website traffic and internet activities related to the company and services.
• Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product and service.
• Oversee the implementation of online marketing plans; compile and analyzes data to measure the effectiveness of such plans.
• Provide accurate reports and analysis on campaign to company management to demonstrate effective return on investment (ROI).
• Identify and recommend improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
• Ensures projects are completed on time and on budget.
• Collaborate with and coordinate communication among information technology, sales, research, and other departments to complete projects.

Education and Experience

• B.Sc. in Marketing, Business Management, or any other related field.
• Minimum of 1-3 years experience in a similar role.
• Proven experience in managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns. 
• Proven experience with website analytics tools (e.g. Google Analytics, Hootsuite, Net Insight, Omniture, Web Trends, Google AdWords, Keyword Planner, Search Console).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Understanding of our target audience and how to reach them.

Required Competencies:

• Strong verbal communication and articulation skills.
• Attention to detail and accuracy.
• Solid understanding of performance marketing conversion and online customer acquisition.
• Ability to work independently and flexibly.
• Capacity to prioritize and work across multiple projects.
• Proficiency in Graphic designing, Ms Excel, power point and Word.
• Ability to work with less or no supervision