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  • Posted: Jan 25, 2022
    Deadline: Feb 3, 2022
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  • PG Consulting limited is a business optimization consulting firm that leverages the techniques of business research, cutting edge innovation and scientific economics to provide robust insights that enable business decision makers to achieve accelerated and sustained competitive outcomes. We want to work with you as partners on an on-going basis towards makin...
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    Digital Content Strategist

    An Information Technology firm is seeking a young and experienced professional for the role of Digital Content Strategist.

    Location: Surulere

    Candidates between the ages of 25—30 are highly encouraged to apply.

    Summary of Responsibilities:

    • Ability to analyze user engagement metrics to determine whether the content is well-received.
    • Determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research.
    • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
    • Analyzing content marketing data to identify trends and anticipate consumer needs.
    • Performing content audits to assess how well existing content is performing.
    • Performing content gap analyses to determine what type of content is missing and what is needed.
    • Creating, adjusting, and managing the editorial calendar.
    • Establishing style guides that specify the writing style and tone needed to create engaging content.
    • Developing a solid understanding of the target audience through online and traditional market research.

    Qualifications and Requirements:

    • Bachelor's degree in marketing, communications, advertising, journalism, or related field.
    • 1 – 3 years experience.
    • Proven content strategy and project management experience.
    • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
    • The ability to work under pressure.
    • Strong content presentation skills.
    • Portfolio of published blogs, articles, whitepapers, etc.
    • Outstanding organizational and time management skills.
    • Excellent analytical and effective communications skills.
    • Exceptional marketing and collaborative skills.

    Candidates between the ages of 25—30 are highly encouraged to apply.

    Salary: N80,000

    Location: Surulere

    Method of Application

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