Digital Content Specialist at Elizabeth Maddeux

The Content Creator will be responsible for developing and executing engaging, high-quality content tailored to the healthcare industry. This role involves conceptualizing, producing, editing, and managing digital content across multiple platforms to drive brand awareness, patient engagement, and service visibility. The ideal candidate is creative, detail-oriented, and passionate about simplifying complex healthcare topics into relatable, impactful storytelling.

Tasks:

Content Strategy & Planning

• Develop and manage a monthly content calendar that aligns with the company’s marketing goals, campaigns, and healthcare awareness initiatives.
• Collaborate with internal teams (e.g., pharmacists, marketing, HR, and patient services) to identify key themes, campaigns, and storytelling opportunities.

Content Creation & Execution

• Generate creative content ideas (video, photo, graphics, blogs, reels, and infographics) tailored to the healthcare audience.
• Write, script, and produce engaging and informative healthcare-related content in line with brand tone and compliance standards.
• Shoot video contents using content ideas.
• Edit and finalize video content for social media and digital campaigns using modern editing tools (e.g., Adobe Premiere Pro, CapCut, etc.)

Social Media Management

• Manage the company’s social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, X, etc.).
• Schedule and post approved content consistently across all digital platforms.
• Monitor engagement, respond to audience interactions, and maintain a professional and responsive online presence.
• Track analytics, insights, and campaign performance to optimize reach and engagement.

Collaboration & Compliance 

• Work closely with the Marketing and Pharmacy Retail Teams to ensure that all content meets healthcare communication standards and complies with industry regulations.
• Maintain confidentiality and accuracy when handling sensitive healthcare information.