Digital Content Marketing Manager at RavenPay Limited

Job Overview

• We are seeking a creative, strategic, and detail-oriented Digital Content Marketing Manager to lead our content marketing efforts.
• The ideal candidate will be responsible for end-to-end planning, creating, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

Key Responsibilities
Content Strategy & Planning:

• Develop and execute a comprehensive content strategy aligned with the company’s brand, audience, and marketing goals.
• Conduct content audits and gap analyses to identify opportunities for new content and optimisation.
• Define content KPIs and report on performance metrics regularly.

Content Creation & Management:

• Manage the end-to-end content creation process, including ideation, writing, editing, design coordination, and publishing.
• Createand overseethe production of blogs, newsletters, social media posts, website content, case studies, video scripts, white papers, and other marketing collateral.
• Collaborate with writers, designers, and video producers (internal or external) to maintain a consistent tone and quality.

SEO & Content Optimisation:

• Optimise all content for SEO and readability; collaborate with SEO specialists to increase search visibility.
• Stay updated on keyword trends and adjust content plans accordingly.

Team & Workflow Management:

• Manage content calendars to ensure timely delivery and alignment with campaigns and product launches.
• Coordinate cross-functionally with product, sales, and design teams to gather insights and content needs.
• Supervise freelance writers, editors, or junior content creators, as needed.

Audience & Market Insights:

• Understand the target audience’s needs, behaviours, and preferences through research and data analysis.
• Stay current on industry trends and competitor content strategies to maintain content relevance and differentiation.

Key Performance Indicators (KPIs)

• Organic traffic growth
• Content engagement rates (time on page, bounce rate, shares)
• Lead generation and conversion rates from content
• SEO ranking improvements
• Content production and publishing timelines met

Requirements

• Candidates should possess relevant qualifications.
• 3 - 5 years of proven experience in content marketing or editorial roles.
• Excellent writing, editing, and storytelling skills.
• Strong project management and organisational skills.
• Working knowledge of SEO, content analytics tools (e.g., Google Analytics, SEMrush, Ahrefs), and CMS platforms (e.g., WordPress, Webflow).
• Experience with managing social media and email marketing content.