Digital Content Creator at The Elevation Church

Job Summary

• The Content Creator will be responsible for creating engaging and informative content for various digital channels, including social media, blogs, email marketing, and website content. They will be expected to deliver high-quality content that resonates with the target audience and meets the business objectives.

Job Details

Key Deliverables

Key ResultAreas (What)

(List expected results that must be achieved o fulfiljob purpose)

Supporting Activities (How)

• (What are thekey activities undertaken to achieve thedesired end results?)
• Develop and implement a content strategy that aligns with business objectives, target audience and brand guidelines    
• Conduct market research on industry trends, competitor activity, content gaps and target audience preferences to inform content creation. 
• Develop and maintain an editorial calendar.
• Collaborate with cross-functional teams to align content with the overall marketing plan, business objectives and brand guidelines. 
• Create a content strategy document outlining goals, tactics, and KPIs.
• Create and publish high-quality content across multiple platforms and formats, including articles, blogs, social media posts, videos, and infographics    
• Produce engaging and compelling content that is optimized for search engines and social media platforms. 
• Ensure content is accurate, timely, and aligned with brand guidelines. 
• Edit and proofread content to ensure accuracy, grammar, and tone. 
• Write and edit content for social media, blog posts, email marketing, website copy and other digital channels. 
• Use SEO best practices to optimize content for search engines. 
• Develop visual content such as infographics, images, and videos. 
• Manage the content publishing process across various digital channels. 
• Monitor and respond to comments and messages on social media.
• Manage content distribution and promotion to increase engagement and reach     
• Promote content across multiple channels, including social media, email, and paid advertising. 
• Monitor and track content performance metrics to optimize content distribution and promotion strategies.
• Stay up-to-date with emerging trends and technologies in content creation and marketing    

Attend industry conferences and events. 

• Conduct research on emerging content formats and marketing trends. 
• Share insights with the digital marketing team to inform overall digital marketing strategy. 
• Share insights and recommendations with cross-functional teams. 
• Collaborate with internal stakeholders to identify content needs and opportunities    
• Work with the ministry, communications, and other teams to identify content needs and opportunities. 
• Conduct interviews and gather information to inform content creation.
• Maintain a consistent brand voice and tone across all content    
• Develop and maintain brand guidelines and ensure all content is aligned with the brand voice and tone. 
• Train internal stakeholders and external partners on brand guidelines.
• Monitor and analyze the performance of content across digital channels and make recommendations for improvement    
• Use analytics tools to track content performance and identify areas for improvement. 

Develop A/B tests to optimize content. 

• Collaborate with cross-functional teams to identify opportunities for content optimization and growth.
• Collaborate with cross-functional teams, including communications, production, and design, to ensure content is aligned with overall business goals    
• Attend cross-functional meetings to discuss content strategy and upcoming campaigns. 
• Collaborate with design team to create visually appealing content. 
• Work with communications, production and design teams to ensure content is aligned with overall TEC goals.

Crisis Management    

• Developing and implementing crisis management plans to address potential community issues or negative feedback.
• Responding to crises in a timely and effective manner, with empathy and transparency.
• Monitoring community sentiment and feedback in the aftermath of a crisis and taking appropriate actions to restore trust and engagement.

Requirements

Skills and Knowledge

(Knowledge, Skills and Behaviours required to succeed in role)

Educational Qualifications    

• Bachelor's degree in Marketing, Communications, Journalism or related field. 
• Minimum of 3 years’ experience as a content creator or similar role.

Relevant Experience    

• Proven experience as a content creator or in a similar role.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO and social media best practices.
• Familiarity with content management systems, social media platforms and content creation tools.
• Ability to collaborate effectively with cross-functional teams.
• Strong project management skills and attention to detail. 
• Excellent communication skills, both written and verbal.
• Strong analytical skills and ability to use data to inform decision-making.
• Passion for and knowledge of the not-for -profit and religious industry and community TEC operates in.

Relevant Skills    

• Proven writing and editing skills.Writing skills include screen writing, editorial writing, writing press releases etc.
• Excellent command of (written and spoken) English
• Ability to conveycomplex ideas in a creative, clear, direct, and lively style.
• Strong diplomatic, interpersonal, and team skills
• Strong organizational and problem-solving skills
• An in-depth understanding and problem-solving approach to project management as it relates to complex, multifunctional project.
• Knowledge and applied work experience in social media principles sufficient to execute, lead or advise others in assuring that upcoming online communication and audience engagement tools and channels are fully leverage.
• Ability to prioritize, work well underpressure and capably handle/juggle multiple tasks within tight deadlines.
• Demonstratescreative and critical thinking skills
• Strong relationship management, strategy development,
• project management, problemsolving and change management skills.

Attitudeand Behavioural Traits    

• A dedicated Christian, positive attitude, self-starter, assertive, committed to excellence, and feels a calling to help fulfil  the church’s mission.
• Professionaland positive approach, self-motivated, team player.
• A highly committed and motivated individual.
• Humility.
• Willingnessto go the extra mile.