Digital Communications Associate at a Reputable Company

Role Overview:

The Digital Communications Associate will support the organization’s digital communications and storytelling efforts by creating engaging content across various platforms. This role is focused on content development, editorial execution, and digital platform support, working closely with and reporting to the Communications Lead.
The ideal candidate is an excellent writer and content creator who is detail-oriented, proactive, and able to work independently while collaborating effectively with other team members.

Key Responsibilities:

Content Creation and Management:

• Draft and edit high-quality written content including articles, blog posts, newsletters, emails, website content, and other digital materials.
• Maintain a content calendar to ensure consistent and timely publishing of digital materials.
• Work with internal teams to source and translate programmatic content into compelling digital stories across the organization’s platforms.

Digital Platform Support:

• Update and manage content on the organization’s website using content management systems (e.g., WordPress).
• Design and distribute email newsletters and campaigns via tools such as Mailchimp.
• Ensure all digital content adheres to brand guidelines and maintains consistency in tone, style, and voice.

Social Media Collaboration:

• Support the Communications Intern by providing relevant content and guidance to ensure alignment with overall communication goals.
• Assist with social media tasks such as content scheduling or creation using tools like Canva, Planoly, Hootsuite, etc.

Email Marketing

• Design and distribute email newsletters and campaigns to engage supporters and stakeholders.
• Segment email lists and personalize content to improve open and click-through rates.
• Analyse email performance and implement improvement based on data insight.

Internal and External Communications:

• Support the Communications Lead in developing materials for stakeholder engagement.
• Assist in writing and editing internal announcements, event communications, and other relevant materials.

Brand Consistency and Compliance:

• Ensure all digital content aligns with the organization’s brand guidelines and messaging.
• Maintain consistency in tone, style, and visual elements across all digital platforms.
• Ensure compliance with digital accessibility standards and data protection regulations.

Qualifications and Experience:

• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field.
• 3 - 5 years of experience in content development, digital communications, or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in content management systems (e.g., WordPress), email marketing tools (e.g., Mailchimp), and basic design tools (e.g., Canva).
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Passion for women’s empowerment, civic engagement, and social impact storytelling.

Desirable:

• Familiarity with web publishing standards and digital accessibility.
• Understanding of internal communications practices and stakeholder engagement.