Digital Campaign Manager - Collections at M-KOPA

We are looking for a data-driven Digital Campaign Manager to join our team at M-KOPA. You will develop and execute digital campaigns focused on improving loan repayment rates and optimizing collection strategies. Working with cross-functional teams, you'll drive impactful campaigns that enhance our collections effectiveness while maintaining positive customer relationships

In this role, you would be responsible for:

• Developing and executing collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments.
• Conducting A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates.
• Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates.
• Optimizing collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates.
• Collaborating cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness.

Your application should demonstrate:

• 3+ years experience and track record in developing and executing digital campaigns
• Experience with collections management systems and customer segmentation strategies
• Proficiency in A/B testing and campaign optimization techniques
• Strong analytical skills
• Excellent communication and stakeholder management skills
• Ability to balance collection effectiveness with customer experience
• Experience working with diverse, distributed teams across multiple countries