CX Research Analyst at Moniepoint Inc.

As the Senior Art Director, you will be responsible for leading the visual identity and creative expression of brand campaigns, product communications, and multi-channel brand initiatives. You will report to the creative director, lead a team of designers and collaborate closely with the creative strategists, copywriters, social media managers and cross-functional teams to create compelling, high-quality work that resonates with consumers and drives brand impact.
This role requires a blend of conceptual thinking, hands-on design execution, leadership, and strategic vision to push the brand’s creative boundaries.

Responsibilities:

Creative Leadership & Concept Development

• Develop bold, innovative, distinct and high-impact visual concepts that immediately differentiates and sets apart Moniepoint
• Champion brand aesthetics and design excellence across all creative outputs.
• Collaborate with copywriters and content strategists to develop compelling, cohesive brand narratives

Multi-Channel Visual Execution

• Collaborate to refine motion graphics, animation, photography, and videography to enhance brand storytelling.
•  Oversee creative execution across digital, print, experiential, OOH and other specified platforms.
• Ensure consistency in brand identity, typography, color palettes, and visual language across all platforms.
• Translate consumer insights into visually engaging, customer-centric creative that enhances engagement and conversion.

Team Leadership & Mentorship

• Provide constructive feedback and visual/creative direction to elevate design quality and brand impact.
• Lead and mentor a team of graphic designers.
• Create an environment of collaboration, experimentation, and continuous improvement.
• Stay ahead of industry trends, competitor visuals, and emerging creative technologies to keep the brand at the forefront.

Production Oversight & Quality Control:

• Oversee design production processes, ensuring assets are optimized for different formats and channels.
• Collaborate with external vendors, and print houses to execute high-quality production.
• Ensure projects are delivered on time, within scope, and at the highest creative standard.

Requirements:

• 7+ years of experience in art direction, design, and visual storytelling (agency or in-house).
• Strong portfolio showcasing high-quality campaign work across digital, print, and motion graphics.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, Sketch, and other design tools.
• Deep understanding of typography, color theory, composition, and design principles.
• Leadership experience mentoring and directing designers.
• Experience in creative production workflows, print production, and digital asset management.
• Experience in directing photoshoots, video productions, and motion graphics projects.
• Motion graphics and 3D design experience is a welcome advantage
• Background in UX/UI and interactive design will be considered a plus but not mandatory

Key Soft Skills

• Detail-Oriented & Quality-Focused – Obsessed with perfect execution.
• Visionary Leadership – Able to push creative boundaries while ensuring brand consistency.
• Adaptable & Agile – Comfortable working in fast-paced environments.
• Collaboration-Driven – Works effectively with team mates and across departments