Customer Retention Manager at Culminate Consulting

Our Client an E-commerce company is recruiting for the below roles

Description

• Responsible for understanding and communicating on the health of the customer database
• Strategic planning of all CRM and Loyalty campaigns to deliver against customer KPI’s
• Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with us
• Increase emotional engagement with existing customers to increase repeat purchase rates and Lifetime Value
• Manage customer segmentation and set KPI’s accordingly
• Lead an execution plan with key responsibilities & deliverables across the team
• Responsible for the development of the Loyalty Programme strategy, implementation, performance and optimization
• Identify opportunities to grow the database; in valuable customer segments
• Full ownership of all email execution, planning and improvements
• Develop personalized email and DM strategy, in coordination with overall customer behaviour

QUALIFICATIONS

• 3 - 5 years of progressive in similar role
• BSc. in Business Management, IT, Sales & Marketing or any related field.
• Proven experience in managing and coordinating multi-channel marketing campaigns (with the multi – channel user journey / experience in mind at all times);
• Strategic thinker and ability to offer marketing solutions to activate seasonal marketing strategy;
• Excellent database / CRM knowledge and expertise in reading / understanding data
• Good presentation skills and able to adapt to different audiences
• Experience of managing external suppliers
• Digital know-how;
• Budget – ability to manage and co-ordinate annual marketing budget;
• High levels of accuracy and attention to detail