Customer and Partner Growth Marketing Manager at Andela

Position Description

• Andela is looking for a Customer & Partnerships Growth Marketing Manager to join the Client Growth marketing team! As a key member of our Marketing organization, you’ll play an integral role in developing Andela’s Customer and Partnerships growth marketing strategy.
• As a T shaped marketer, you will be excited to develop campaigns and activities for our existing customers - owning the customer ABM program, putting customers at the centre of everything you do.
• You will also identify key strategic partner marketing opportunities within our ecosystem, discovering new growth levers that add value to existing customers.

General Responsibilities

• Hypothesize, launch and optimize customer marketing (ABM) campaigns within AMER
• Identify and experiment with initiatives that move the needle on our referral pirate metric for AMER
• Work hand-in-hand with our Client Partner team in order to be an customer ambassador and drive high-value-add initiatives
• Develop and run the Partner Marketing program in AMER, identifying new levers for growth within partner ecosystem
• Work closely with sales enablement to ensure Client Partners are bolstered with intelligence to drive growth and value to customer base

Qualifications

• 3+ years of growth marketing experience (retention/referral) in a fast-paced digital environment for a technical company (ideally SaaS), talent marketplace, or digital services space
• 2+ years experience developing partner marketing programs
• Growth mindset, with experience working in a culture of experimentation and data-driven marketing
• Proven track record of running customer marketing campaigns that drive revenue and enable “land and expand” sales targets
• Hands-on experience with marketo, salesforce and sales enablement tool sets.
• Data-driven mindset with the ability to measure leading and lagging metrics
• Ability to generate repeatable playbooks is a must
• Excellent written and verbal communication with a tendency to over-document and over-communicate: we are fully remote, so this is very important!

Expectations
In the first week:

• Onboard and integrate into Andela.
• Learn about Andela’s existing business and community initiatives.
• Become acquainted with your peers, teams, stakeholders, and your initial goals.
• Understand Marketing Operations and the marketing tech stack

In the first month:

• Be fully integrated and have a solid understanding of the Client Partner ecosystem
• Understand current company roadmap and strategy, and have a laser focus on moving the needle towards Customer Revenue, Retention and Referral OKR’s
• Build a pipeline of targets for the partner marketing programme and have started outreach
• Build a plan of activity that’s strategically aligned with the client function objectives

In the first three months:

• Deliver your near to mid term Acquisition, Referral and Revenue OKR
• Ship your first Partner marketing campaigns
• Ship your ABM initiatives for customer marketing
• Be tightly aligned with the Client Partner function. Establishing a growth marketing & sales continuum
• Ship highly personalized automated email nurture campaign(s)

In the first six months:

• To have a clear customer attribution to ARR
• Start to see Referral growth loop experiments impacting CAC and ARR
• Established strategic partnerships with marketing partners and affiliates
• Launch Customer Advisory Board (AMER)

In the first year:

• Continuously strive to scale and improve our Customer Marketing initiatives and its processes, meeting the growing needs of the business and our customers
• Built a foundation for customer marketing and partnerships that can feed into new territory growth

Benefits

• Fully Remote work culture
• A fair and competitive salary
• Bring your own device stipend - buy your own laptop with funds from Andela
• Quarterly work from home stipends
• Paid time off
• Additional paid holidays
• Flexible working hours
• Health insurance (country-specific)
• Equity
• 401k (US only)
• Andela Affinity Groups
• And more!