Creative Strategist at Godrej Consumer Products Limited

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• A strategist with 2–3 years of experience working in a 360° creative or digital agency.
• Strong understanding of SEO, content marketing, and social media trends.
• Excellent writing, editing, and storytelling skills.
• Ability to manage multiple projects and meet deadlines.

Key Responsibilities:

Content Strategy Development:

• Design and implement comprehensive digital content strategies for websites, social media, email, and other channels.
• Ensure content aligns with brand voice, tone, and messaging guidelines.

Content Creation & Management:

• Collaborate with writers, designers, and video producers to create compelling content.
• Oversee editorial calendars and ensure timely delivery of content.

SEO & Optimization:

• Develop SEO-driven content strategies to improve organic visibility.
• Monitor and optimize content performance using analytics tools.

Audience Research & Insights:

• Analyze audience behavior and trends to inform content decisions.
• Use data to refine strategies and improve engagement metrics.

Cross-Functional Collaboration:

• Work closely with marketing, product, and social media teams to align content with campaigns.
• Manage relationships with external agencies and freelancers.

Community Management:

• Build and nurture online communities across social platforms.
• Respond to comments, messages, and inquiries to foster engagement and brand loyalty.
• Monitor conversations and feedback to identify opportunities for improvement.

Influencer Management:

• Identify and engage relevant influencers to amplify brand messaging.
• Develop and manage influencer partnerships and campaigns.
• Track influencer performance and ROI to optimize future collaborations.

Key Competencies:

• Strategic thinking
• Creativity and innovation
• Analytical mindset
• Project management
• Collaboration and communication
• Relationship building