Dokitami is a digital healthcare and wellness company delivering premium health, wellness, and weight-loss solutions in Africa. We combine healthcare technology with personalized wellness management to help clients achieve healthier lifestyles through safe, effective
Work Arrangement: Hybrid – Mostly Remote (Lagos-based for studio & production days as required)
Compensation: ₦400,000 Monthly (₦350,000 Base Salary + ₦50,000 Work Support Allowance)
Work Schedule: Monday – Saturday
ROLE PURPOSE
We are looking for a sharp, data-informed Creative Strategist who sits at the intersection of Customer Psychology + Marketing Strategy + Creative Direction + Performance Data.
Your primary goal is to build a high-performing pipeline of testable advertising concepts, hooks, and campaign angles that generate qualified leads, boost conversions, and prevent creative fatigue across Meta, YouTube, and digital funnels.
KEY RESPONSIBILITIES
- Customer & Competitor Research: Continuously extract Voice-of-Customer (VoC) insights from sales feedback, customer objections, reviews, and market trends to build targeted creative angles.
- Angle & Hook Ideation: Develop testable messaging angles (desire, problem, myth-busting, contrarian, authority) and unexpected hooks to match different customer awareness levels.
- Creative Briefing & Production Oversight: Write clear, structured briefs for copywriters, designers, and video editors. Plan shoot days, direct talent/creators/doctors, and turn a single studio day into multiple reusable video/static assets.
- Media Buying Collaboration & Iteration: Analyze CTR, CPL, lead quality, and conversion data alongside the Media Buying team. Double down on winning concepts ("creative families") and replace fatigued ads before performance drops.
- Funnel Continuity & Compliance: Ensure ad hooks align seamlessly with landing page messaging, while maintaining strict healthcare compliance and medical accuracy.
REQUIREMENTS
- Location & Availability: Must be Lagos-based for mandatory studio, production, and team shoot days.
- Proven Performance Track Record: Demonstrated experience driving performance-focused direct-response campaigns (healthcare, D2C, or lead-gen background is a major plus).
- Commercial & Data-Driven Mindset: You care about lead quality, CPL, and ROAS—not just \\\"aesthetic\\\" design.
- Production & Shoot Experience: Confident in shoot planning, script direction, and working on-set with creators, actors, and medical professionals.
- AI Tool Proficiency: Ability to leverage AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate market research, hook variations, visual storyboards, and angle exploration.
- Work Setup: Reliable laptop, high-speed backup internet, and functional power infrastructure for remote working days.
Submit your CV along with a portfolio or case studies showcasing past advertising campaigns, creative briefs, or performance-driven content strategies you have developed to: jobs@dokitami.com using the position as subject of email.
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