Creative/Content Strategist at Capsgain Solutions

We are seeking a Creative/Content Strategist, who will spearhead our content strategy, drive creative direction for campaigns, oversee all user-generated content (UGC) efforts, and collaborate closely with the digital marketing team to ensure all content aligns with the broader marketing objectives. This is a key leadership role that demands creativity, marketing acumen, research capabilities, and strong project management skills.

Key Responsibilities

• Develop engaging content ideas, campaign hooks, and strategic messaging based on audience insights and marketing funnel stages.
• Write compelling ad scripts, captions, and creative briefs that resonate with our target audience.
• Review and approve final creative assets before publishing across channels.
• Source, onboard, and manage UGC creators and collaborators.
• Run ads to test the creatives’ performance and gather data for optimization. 
• Ensure quality and consistency across all creator content.
• Collaborate with the Digital Marketer to analyze creative performance, optimize messaging, and improve ROI.
• Develop Course Contents, video outlines, and visual slides as needed.
• Draft persuasive sales scripts for landing pages, video ads, and lead magnets.

Who You Are

• A creative thinker who can transform marketing objectives into compelling storytelling.
• A natural leader with the ability to inspire, coordinate, and mentor a digital marketing team.
• A data-informed marketer who understands how content impacts sales and engagement across funnel stages.
• A researcher who digs deep to understand audiences, trends, and competitor positioning.
• A motivated self-starter who thrives in a dynamic, fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Communications, Media, Advertising, Journalism, or any other related field.
• Proven experience as a Creative or Content Strategist, or in a similar role in a marketing-driven environment.
• Strong portfolio of ad copy, campaigns, or content strategies that show measurable results.
• Excellent written and verbal communication skills.
• Demonstrated ability to lead teams and manage cross-functional creative projects.
• Experience working with UGC, digital courses, or performance-based marketing is a strong advantage.

We are a fast-growing, innovation-driven e-commerce and online course company seeking a Creative/ Content Strategist  to lead our content initiatives, and drive results across the marketing board. If you are a visionary storyteller, a marketing strategist, and a strong team leader with an eye for detail and performance, we’d love to meet you.