Corporate Communications & Branding Officer at The Development Bank of Nigeria (DBN)

Job Objective and Summary

• Provide internal and external communications support to the Corporate Communications & Branding Unit.

Core Responsibilities and Key Result Areas

• Support the Corporate Communications Unit in the creation and implementation of public awareness, audience perception campaigns, internal communications, and employee engagement campaigns, including special projects.
• Support the media relations team in answering and responding to press enquiries which will include drafting statements and press releases.
• Assist the digital team in the development of social media and digital channels, including uploading data for the website and intranet, producing content to provide direct communication to our people, public and partners.
• Support the Unit in organizing, planning, and running events including press briefings/conferences, staff engagement events and public events, including other notable days.
• Support by disseminating communications requests as appropriate coming into the department via central inboxes or phone lines to ensure a timely and appropriate response.
• Support the daily tasking process by recording actions, chasing updates, and completing individual tasks to facilitate the appropriate response to enquiries as it relates to our people, or other stakeholders.
• Support the research, insight and evaluation of the Communications officer in the performance of his/her role, including assisting with the commissioning of primary research such as audience surveys, focus groups and interviews to inform communication strategies, evaluate activity and monitor effectiveness of communications channels internally and externally.
• Manage the company's social media profiles and online presence, ensuring consistent and positive messaging.
• Track engagement metrics and identify opportunities to improve online communication strategies.
• Collaborate with digital marketing teams to optimize social media content and website messaging.
• Coordinate internal communications to ensure employees are informed and engaged with company updates, announcements, and initiatives.
• Create and distribute internal newsletters, memos, and reports to enhance employee engagement.
• Work closely with HR and other departments to ensure a cohesive communication approach across the organization.

Key Performance Indicators

• Consistency in the deployment of internal & external communication
• 100% full utilization of the Bank’s ICT platforms
• Level of brand compliance to the Bank’s policy
• Good interpersonal skills with the ability to work with people at all levels of the organization
• Strong team player with the ability work under pressure
• Social Media Growth: Track growth in followers, likes, shares, and comments across social media platforms.
• Engagement Rate: Measure engagement rates (likes, shares, comments) on posts relative to audience size.
• Website Traffic: Monitor traffic to the company website as a result of communication campaigns or press releases.
• Content Performance: Track which types of content (blog posts, social media updates, videos) generate the most engagement and optimize accordingly.
• Proven ability to contribute creative ideas to the team in campaign planning and creation of digital content. 
• Experience of working with the media.

Qualifications
Educational Qualifications:

• A good First Degree in Social / Management Sciences or any related discipline.
• Professional Qualifications: Relevant professional certification
• Experience Qualifications: Minimum of 2 years’ cognate experience in a bank or other financial institution.

Competencies
Knowledge:

• Knowledge of trends in the financial services industry
• Knowledge of relationship/stakeholder value and management practices
• Knowledge in budget and cost management
• Policy Development/Implementation.

Technical Competencies:

• Negotiation
• Excellent written and verbal skills
• Strong interpersonal skills
• Brand management
• Marketing and advertising
• Project management
• Excellent communication / presentation skills
• Desktop publishing and computer proficiency
• Above average skills in design (Corel, Adobe and/or Photoshop).

Behavioural Competencies:

• Integrity and discretion
• Initiative / Proactive
• Entrepreneurship
• Organization and coordination skills
• Analytical Skills
• People/ Relationship Management
• Team building / conflict management.