Corporate Communications & Brand Manager at Norrenberger Financial Group

Job Description
In this position, you crucial role in driving business growth, ensuring our brand consistency, and maintaining a competitive edge in the market.

• Conduct thorough market research and analysis to identify market trends,
• competitive landscape, and opportunities for growth.
• Develop and implement brand guidelines and standards to maintain a strong and unified brand presence.
• Identify and evaluate potential strategic partnerships, collaborations, and alliances that align with the corporate strategy and enhance the brand's reach and reputation.
• Oversee the creation and execution of integrated marketing campaigns to enhance brand awareness and perception.
• Monitor brand performance metrics and conduct regular market research to gain insights and recommend strategic brand positioning improvements.
• Develop and implement the overall brand strategy in alignment with the company's goals and objectives.
• Define and maintain brand guidelines, ensuring consistent messaging, visual identity, and tone of voice across all brand touchpoints.
• Develop and manage the department's budget, ensuring effective allocation of resources to support strategic initiatives and achieve desired outcomes.

Requirements

• Candidates should possess a Bachelor's Degree qualification
• Proven experience with a minimum of five (5) years in brand management, preferably in the financial services industry.
• Strong analytical skills with the ability to conduct market research, analyze data, and derive insights.
• Excellent understanding of marketing principles and practices, including integrated marketing communications and digital marketing.
• Demonstrated track record of developing and executing successful strategic initiatives.
• Exceptional leadership and team management skills.