Corporate Communication/PR Officer at AMP Corporate Group

JOB SUMMARY:

As a Corporate Communication/PR Officer, you will play a key role in managing and enhancing the reputation of our company through strategic communication initiatives. You will be responsible for developing and implementing communication strategies, creating compelling content, managing media relations, and fostering positive relationships with stakeholders. Your goal will be to ensure consistent messaging, promote brand awareness, and protect the company's image and reputation.

DUTIES AND RESPONSIBILITIES:

• Develop and implement comprehensive corporate communication and public relations strategies to support the company's objectives and enhance its reputation.
• Create engaging content for various communication channels, including press releases, blog posts, articles, social media posts, newsletters, and website content.
• Coordinate with internal teams to gather information, stories, and updates for communication materials and campaigns.
• Manage media relations activities, including pitching stories to journalists, responding to media inquiries, and arranging interviews and press conferences.
• Monitor media coverage and social media channels to track public perception of the company and identify potential issues or opportunities for proactive communication.
• Prepare and distribute internal communications to employees, including announcements, newsletters, and updates on company initiatives and policies.
• Serve as a spokesperson for the company and represent its interests in media interviews, industry events, and public appearances.
• Cultivate and maintain positive relationships with key stakeholders, including media contacts, industry influencers, government officials, and community leaders.
• Collaborate with marketing and branding teams to ensure alignment between corporate communication efforts and overall brand messaging and positioning.
• Develop crisis communication plans and protocols to effectively manage and respond to reputational risks and issues.
• Conduct research and analysis to identify trends, best practices, and emerging communication opportunities in the industry.
• Measure and evaluate the effectiveness of communication strategies and initiatives using key performance indicators (KPIs) and metrics.
• Provide communication support and guidance to internal teams and executives on messaging, media interactions, and public speaking engagements.
• Stay up-to-date with developments in communication technologies, tools, and platforms to optimize communication effectiveness and efficiency.

QUALIFICATIONS:

• Bachelor's degree in Communication, Public Relations, Journalism, Marketing, or a related field. Advanced degree or professional certification is a plus.
• Proven experience in corporate communication, public relations, or related roles, preferably in a corporate or agency setting.
• Excellent written and verbal communication skills, with the ability to craft clear, concise, and compelling messages for different audiences and channels.
• Strong storytelling abilities and creative thinking, with a knack for turning complex information into engaging content.
• Solid understanding of media relations principles and practices, with experience in building and maintaining relationships with journalists and influencers.
• Ability to work under pressure and handle multiple projects simultaneously, while maintaining attention to detail and meeting deadlines.
• Strategic thinking and problem-solving skills, with the ability to anticipate challenges, identify opportunities, and develop effective communication strategies.
• Proficiency in digital communication tools and platforms, including social media management, content management systems, and analytics tools.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
• High level of professionalism, integrity, and discretion in handling confidential and sensitive information.
• Flexibility and adaptability to evolving priorities and requirements in a dynamic business environment.