Copywriter at SystemSpecs

Core Purpose of the Job:

• This role will manage all facets of content creation. You will be responsible for creating, analyzing, and overseeing content production.
• You will also play a critical role in ensuring that product, promotional, and informational content is presented in an effective manner, in line with brand guidelines.

Key Performance Areas:

• Core, essential responsibilities / outputs of the position (KPA's)

Roles & Responsibilities:

• Work closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives
• Collaborate with art director, product, and retail to assess project needs and help with messaging
• Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral which include print and video
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
• Developing and managing the editorial calendar to ensure deadlines are met
• Managing relationships with external marketing agencies and suppliers
• Ensuring consistency of brand voice, style, and tone across all content
• Develop and implement brand guidelines
• Stay current on trends and competitors within the editorial sphere
• See projects through the whole creative lifestyle, from inception to deployment
• Additional Roles Based on unique location within Organisation Structure (i.e. Division / Department):

Key Interfaces:

• Internal Customers: Internal Stakeholders - Retail, Product, Technology
• External Customers: Vendors and suppliers

Work Experience:

• Minimum of 5years’ experience in content marketing or copywriting  

Academic Qualification:

• Bachelor’s degree in English, Journalism, Marketing, or Communications

Competencies (Knowledge, Skills & Attributes):

• Strong creative thinking skills and ability to think conceptually
• Comfortable working independently with little direction under tight deadlines
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• Proven ability to demonstrate brand voice
• Strong attention to detail
• Knowledge of Microsoft Office Applications
• Excellent portfolio of work