Copywriter and Social Media Handler at Nairametrics

Job Description

• Write, edit and publish engaging posts across various social media platforms
• Optimize social media posts (language, tone, message) based on our target audience’s behaviours
• Create weekly content plan for all NM social media platforms
• Increasing brand awareness and readership by using relevant advertising techniques.
• Tracking and reporting on social media responses by analyzing traffic to the site.
• Improving and adjusting copy based on reactions by readers on social media.
• Select appealing images and videos to complement text
• Track growth and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Respond promptly to questions and comments on our social media pages in a timely and accurate manner
• Other tasks as required.

Job Requirements

• Minimum of B.Sc / HND in any related course of study
• Minimum 3 years’ experience in copy writing / social media management role
• Proficient in the use of digital business tools including Microsoft office tool.
• Experience working in a fast-paced media firm or related firm is highly desirable.
• Ability to function effectively in a hybrid work system
• Experience in interacting with people (at all levels)
• Social Intelligence and detailed understanding of driving numbers and engagement on social media.