Content Strategist at Elizabeth Maddeux

Job Duties

• Owning the execution of an editorial calendar incorporating engaging content that brings clients and referrals
• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Performing extensive research and analysis on consumer thoughts and trends
• Creating specifications and content appropriate for the brand’s target audience
• Ideation and creation of social media content across all platforms (Instagram, Facebook, YouTube, Twitter/Threads, LinkedIn)
• Execute and optimize email campaigns and flows
• Creating advert and marketing materials and oversee it production
• Creating advertorial material for print, billboards, lamp post, electronic board etc
• Planning and executing content production with the CEO and other executives at the firm
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Assisting with Public Relations initiatives as they come up
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Developing editorial strategy, so content is consistent across all delivery platforms
• Conducting periodic content audits
• Tracking and calculating content ROI
• Ensuring that content strategy meets business objectives
• Strategizing and improving content delivery and promotion
• Analysing content marketing strategy to evaluate whether it's working or not.

Qualifications and Experience:

• B.Sc Mass Communication or any related field
• 4 years of experience creating and executing a content calendar
• Proven ability to drive growth and engagement on social media
• Ability to provide examples of prior content creation, from ideation to execution
• Data-driven with solid understanding of key content metrics
• Ability to capture a brand voice; values and implement across all forms of content
• Strong research and proof-reading skills
• Knack for conceptualizing new content through the repurposing of existing video, written content
• Superior organizational skills.
• Excellent copywriting skills
• Content monetization skills
• Strong team-building skills
• Strong attention to detail
• Strong Leadership qualities