Content Strategist and Social Media Manager at Diva Cakes and Confections

Role Overview

The Content Creator & Social Media Manager will play a hands-on role in executing digital media strategies, producing high-quality visual and written content, and ensuring a consistent online presence for a QSR & Confectionary brand. This role is ideal for a highly creative and technically skilled individual who thrives in content production, video editing, and social media storytelling. Working closely with the Brand Manager, you will contribute to engaging content that strengthens the brands’ online presence and community engagement.

Key Responsibilities

Content Creation & Production

• Shoot and edit video content for social media, YouTube, including product shoots, Outlet activities, BTS process videos, event highlights, and storytelling pieces.
• Create engaging short-form videos (Instagram Reels, TikTok, YouTube Shorts) optimized for different platforms.
• Film a variety of content, including product showcases, outlet activities, behind-the-scenes (BTS) process videos, event highlights, and brand storytelling pieces.
• Ensure videos are optimized for different formats, such as Instagram Reels, TikTok, YouTube Shorts, Facebook Stories, and LinkedIn videos.
• Utilize motion graphics, transitions, and effects to enhance video engagement.  
• Maintain a consistent visual aesthetic aligned with the brand’s identity.
• Write compelling copy for social media captions and video descriptions.
• Develop strong hooks and CTAs (Call-To-Actions) to drive engagement, shares, and conversions.  
• Adapt content for different audience segments while maintaining brand voice and tone.  
• Operate and maintain professional camera equipment, lighting, microphones, and editing software.  
• Organize and manage a digital content library for repurposing and archiving footage. 
• Ensure all content meets quality standards, copyright regulations, and brand guidelines.    
• Social Media Platform Management
• Maintain a consistent content posting schedule across all platforms, ensuring timely and relevant updates.
• Assist with live streaming of services and events, troubleshooting technical issues when necessary.
• Manage digital asset organization to ensure easy access to content libraries and archives.
• Monitor social media engagement, responding to comments/messages in alignment with the company’s voice and values.
• Track performance metrics and collaborate with the Digital Marketing Lead to refine content strategies.

Required Qualifications

• 2+ years’ experience in content creation, digital media, or related fields.
• Experience in the QSR, food, or lifestyle industry is a plus.  
• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro,Canva, CapCut).
• Strong graphic design skills using Adobe Photoshop, Illustrator, Canva, or Figma.
• Proven ability to create engaging social media content, including short-form videos.
• Excellent copywriting and communication skills for digital platforms.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Portfolio required showcasing content creation skills (video, design, and writing).