Content & Social Lead at PayFlexi

Job Description

• You will create high-value content for our audiences around the world, disseminated through our website across social media, email and in campaigns.
• You will lead a proactive social media strategy which builds awareness, consideration and engagement across appropriate channels.
• This role is a remote position, and you can be based anywhere in Nigeria.

What You'll Do

• Lead social strategy, including identifying opportunities for audience and traffic growth across all social platforms and managing our content calendar.
• You’re responsible for understanding what our customers and community want to hear and learn about, and then making sure we create that content.
• Run industry & SEO analysis to identify new content opportunities and to come up with creative ideas.
• Create a content plan to deliver on our strategy, with key channels being our website, blog, YouTube, Instagram, email and others as determined by strategy
• Streamline content production workflow to be able to produce more content by keeping a high level of quality
• Identify new formats/ideas of content that will grow the content channel performances (videos, podcasts, interviews, etc)
• Be our website guardian - informing and optimising our website copy, and launching new pages, with a keen eye for detail.
• Day to day posting and consistent engagement with communities.

About You

• Candidates should possess a  bachelor's degree with 1 - 3 years work experience.
• A brilliant writer and storyteller.
• Project management skills to manage editorial schedules and deadlines, coordinating internal and external stakeholders to contribute to your objectives.
• You understand online marketing and are experienced in managing social media channels
• You are a self-starter who could learn quickly to become a domain expert
• Interpersonal skills in all communication forms, both in writing and in in person interaction
• Clear articulation of the business goal behind the creation of a campaign, or content
• Can work independently.

Nice-to-have Skills:

• 2+ years in a content and/or social media role, preferably for a growth startup
• Knowledge of SEO
• Email marketing experience (Mailchimp, Substack or equivalent).
• Knowledge of social media and analytics software (e.g. Hootsuite and Google Analytics)
• Some eCommerce industry knowledge.

Salary
N80,000 - N120,000 monthly.