Content & PR Associate at Club Concierge Africa

Responsibilities
Content Development and Strategy:

• Content Creation: Develop high-quality, engaging, and on-brand content for blogs, social media, newsletters, press releases, website pages, and marketing collateral.
• Editorial Calendar Management: Maintain a consistent content publishing schedule aligned with marketing campaigns and key brand moments.
• Storytelling: Craft compelling narratives that communicate our value proposition, customer stories, and brand experience across multiple channels.

Public Relations and Media Outreach:

• PR Strategy Execution: Develop and execute PR plans that align with business goals and position Club Concierge and associated companies as thought leaders in the premium travel and concierge services space.
• Media Relations: Build and maintain strong relationships with journalists, bloggers, influencers, and media houses across relevant sectors.
• Press Materials: Write and distribute press releases, media kits, and briefing documents to secure coverage in premium publications and online platforms.
• Monitoring & Reporting: Track media coverage and report on PR outcomes, including reach, engagement, and sentiment analysis.

Brand Communications:

• Messaging Consistency: Ensure brand tone, messaging, and voice remain consistent across all communications and channels.
• Internal Communications: Support internal communications efforts, such as company announcements, employee spotlights, and newsletters.
• Partnership Support: Develop content to support brand collaborations, influencer partnerships, and cross-promotional campaigns.

Social and Digital Content Collaboration:

• Social Content Support: Collaborate with the digital marketing team to repurpose PR stories into engaging social media content.
• SEO Alignment: Incorporate SEO best practices into all written content to maximize search discoverability and organic reach.

Market and Audience Insights:

• Audience Understanding: Leverage data and feedback to tailor content and messaging to different audience segments.
• Industry Trends: Stay up to date with lifestyle, travel, and hospitality trends to inform content strategy and uncover media opportunities.

Requirements

• Candidates should possess relevant qualifications with 3 - 5 years experience.