Content Marketing Manager at LifeBank

Job Overview

• The Content Marketing Manager is responsible for content planning, creation, and compliance to ensure efficiency. They develop annual content schedules for LifeBank, crafting copies for creatives, video scripts, newsletters, captions, and other communication assets aligned with health-focused themes to drive engagements and lead acquisition.

Roles and Responsibilities

• Develop an annual content pillar schedule for LifeBank, focusing on enhancing engagement and driving lead acquisition.
• Create and manage creatives and video scripts aligned with content pillars and relevant health-focused themes, ensuring consistency with LifeBank's brand identity and messaging.
• Actively participate in consistent copywriting for LifeBank products and websites, occasionally reviewing related content copies to maintain quality and relevance.
• Craft copies and materials to enhance LifeBank's engagement with stakeholders, including blog posts, press releases, and instructional manuals (both print and video formats).
• Develop scripts for valuable content initiatives such as MasterClass by LifeBank, QuickGuide by LifeBank, and Sales Drip Repository, ensuring alignment with content objectives and audience needs.
• Create compelling copies for stakeholder engagement newsletters tailored to LifeBank Audience Cohorts, delivering relevant content and fostering meaningful connections.
• Develop copies aligned with key healthcare days/weeks, showcasing LifeBank as an innovative company addressing healthcare challenges with technology, and leveraging these opportunities for increased visibility and brand positioning.
• Actively participate in brainstorming sessions and creative discussions to generate innovative ideas and concepts for multimedia content that align with LifeBank's objectives and target audience preferences.
• Manage content planning, ideation, creation, and compliance to establish and maintain airtight content management systems.

Educational Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.

Experience:

• 4-6 years of proven experience in content marketing, copywriting, or related roles, preferably in the healthcare or technology industry.

Skills and Abilities:

• Strong understanding of content marketing principles and strategies.
• Exceptional writing and editing skills, with the ability to craft engaging and persuasive copy for various channels and audiences.
• Proficiency in content management systems and tools.
• Creativity and strategic thinking, with the ability to develop innovative content ideas and campaigns.
• Research abilities to gather insights and data to inform content strategy.
• Screenwriting skills for developing compelling video scripts.
• Proficiency in creating PowerPoint presentations and Google Slides.

Personal Attributes:

• Detail-oriented with a focus on delivering high-quality content.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Strong analytical skills, with the ability to analyze data and insights to optimize content performance.
• Passion for healthcare and technology, with a desire to make a positive impact in the industry.

Work Environment:

• The role primarily operates in an office setting.
• Occasional overtime or weekend work may be required to meet project deadlines.
• Collaboration with cross-functional teams within LifeBank is essential.

Reporting Structure:

• The Content Marketing Manager will report to the Marketing Lead
• About Team

We are a team driven by our values. Every day we strive to fulfill these values in everything we do. All LifeBankers must commit to these sets of values and this is the secret sauce of what makes working at LifeBank awesome. At LifeBank;

• You must care for our patients, our people (team members) and our partners. Caring for patients means focusing on impact and doing all we can to rescue people on their worst days.
• It is our duty to rescue the most vulnerable members of our community. We must rescue pregnant women who are bleeding, little kids who need oxygen, newborns who need vaccines, and many more critically ill people and we must do this at scale.
• We learn. We are never satisfied with the status quo. Our work is never finished. Every day, we are committed to our personal growth and by extension the growth of the business.
• Office politics bore us. We don't play favourites and your growth in the business is not at all dependent on who likes you and who doesn't. Your growth is entirely dependent on you

At LifeBank, we are builders. We are a team committed to creating an agile distribution system to power healthcare across Africa. Join us and save the world!

Benefits
Accompanied by the fact that we provide services that help save lives, we also ensure that our employees are well taken care of. The following benefits are available for all LifeBank employees.

• Health Insurance
• Focused caring team members.
• Life Insurance
• Accelerated growth.
• Workman Compensation

Join our fast-expanding team and help improve Healthcare in Africa.