Content & Digital Marketing Strategist at Simba Group

Job Summary

• The Content & Digital Marketing Strategist will develop and execute data-driven digital marketing strategies to enhance brand visibility, engage customers, and drive sales across multiple online platforms.
• The ideal candidate must excel in content creation, SEO, digital advertising, video storytelling, and performance analytics to strengthen our brand presence in the automobile industry.

Key Responsibilities

• Content Strategy & Creation:
  • Create and manage engaging content (blogs, social media posts, videos, email campaigns) tailored to the automotive market.
  • Develop compelling product storytelling showcasing key features and brand differentiation.
  • Optimize content for SEO, reach, and audience engagement.
• Digital Marketing & Campaign Execution:
  • Plan and execute social media strategies across platforms: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok.
  • Manage paid advertising campaigns (Google Ads, Meta Ads) for lead generation & conversion.
  • Implement email marketing and automation campaigns to support customer acquisition and retention.
• Brand Building & Community Engagement:
  • Monitor customer insights, automotive trends, and competitor activity.
  • Engage audiences via influencer partnerships, interactive content & brand storytelling.
  • Develop campaigns that drive test-drives, dealership visits, and online leads.
• Analytics & Performance Tracking:
  • Analyze marketing performance using tools like Google Analytics, SEMrush, Meta Insights.
  • Prepare regular reports on engagement, conversions, CAC, ROI, and campaign effectiveness.
  • Provide recommendations for continuous optimization.

Requirements

• Candidates should possess a Bachelor's Degree.
• Experience:
  • Minimum 3 years in content marketing, digital marketing, or similar role.
  • Experience in automotive, tech, consumer electronics or fast-paced industries is an advantage.
• Technical Skills:
  • SEO, SEM, social media strategy & paid advertising.
  • Google Ads & Meta Ads campaign management.
  • Email marketing & workflow automation.
  • Mobile video shooting & editing.
  • Canva/graphic design skills.
  • Analytics & performance tracking (Google Analytics, SEMrush, Meta business suite, etc.).
• Soft Skills:
  • Strong communication and creative storytelling ability.
  • Excellent project management & time management skills.
  • Data-driven mindset.
  • Ability to work in a fast-moving environment.

Remuneration

• Compensation
  • Competitive and commensurate with experience.
• Why Join Us?
  • Opportunity to build and lead high-impact digital initiatives
  • Work with one of the fastest-growing automobile brands in Africa
  • Creative, youthful & performance-driven environment