Content / Digital Marketing Manager at D-Tech Centrix

Job Description

• The Digital Marketing / Content Manager will shape our digital voice, curate engaging content, enhance brand visibility, and foster audience engagement.
• This role blends creative artistry, technical skills, strategic thinking, and brand management expertise.

Responsibilities

• Content Creation: Produce, edit, and optimize infographics and video content, including motion graphics, for our website, YouTube channel, and other digital platforms.
• Digital Strategy & Brand Management: Develop and implement a comprehensive digital marketing and brand strategy, ensuring brand cohesiveness across all touchpoints.
• YouTube Management: Manage the company's YouTube channel, optimizing content for search, engagement, and monetization.
• Graphic & Motion Graphics Design: Create compelling visuals and motion graphics that resonate with our brand's essence and marketing initiatives.
• Ad Campaign Management: Develop and optimize ad campaigns that align with our brand voice and goals.
• SEO & SEM: Enhance online visibility through effective search engine optimization and marketing strategies.
• Analytics & Reporting: Analyze and report on content and brand performance, utilizing insights to refine and adapt strategies.
• Collaboration: Collaborate with sales, product, and development teams to synchronize marketing content and brand initiatives with business objectives.
• Trend Analysis: Stay updated with the latest trends in digital marketing, motion graphics, brand management, and content creation.

Requirements

• Education: Bachelor's Degree in Marketing, Graphic Design, Digital Media, or a related field.
• Experience: A minimum of 3 years in digital marketing, content creation, graphic and motion graphics design, and brand management. A portfolio of previous work is essential.
• Video & Motion Graphics Editing: Proficiency in tools like Adobe Premiere Pro, After Effects, and Final Cut Pro.
• YouTube Expertise: Comprehensive understanding of YouTube algorithms, SEO, and monetization mechanisms.
• Graphic Design & Motion Graphics: Expertise in tools like Adobe Illustrator, Photoshop, and Canva, along with motion graphics software.
• Brand Management: Demonstrated experience in maintaining and evolving brand guidelines and messaging across channels.
• Digital Marketing Acumen: Familiarity with digital ad platforms such as Google Ads and Facebook Ads Manager.
• Data Analysis: Proficiency with analytics tools like Google Analytics and YouTube Analytics.
• Communication Skills: Exceptional ability to convey ideas seamlessly through both visual and written means.