Content Creator / Digital Marketer at Prixair

Summary

• We are seeking a creative and strategic Content Creator/Digital Marketer to strengthen the Prixair Group brand presence across all subsidiaries.
• The ideal candidate will develop engaging content, manage digital campaigns, and drive online engagement to increase visibility, customer acquisition, and revenue growth.

Key Responsibilities
Content Creation & Strategy:

• Develop and execute multimedia content (text, images, videos, graphics) tailored for each subsidiary.
• Craft compelling stories to communicate brand values, services, and customer experiences.
• Maintain content calendars for websites, social media, blogs, and newsletters.

Digital Marketing & Campaign Management:

• Plan and implement digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, TikTok, LinkedIn, X).
• Run targeted ads to generate leads and increase conversions.
• Monitor and optimize SEO and SEM strategies for visibility and ranking.

Social Media Management:

• Grow, engage, and manage the community on all social media platforms.
• Track performance metrics and provide reports on engagement, reach, and ROI.
• Respond to followers, feedback, and online inquiries in a timely and professional manner.

Branding & Corporate Communications:

• Align digital content with Prixair Group’s brand identity and vision.
• Support subsidiaries with digital campaigns for product launches, promotions, and events.
• Work closely with HR for employer branding initiatives.

Analytics & Reporting:

• Use digital analytics tools (Google Analytics, Meta Business Suite, etc.) to measure campaign success.
• Provide regular insights to management for strategic decision-making.

Key Performance Indicators (KPIs)

• Growth in social media followers, engagement, and brand mentions.
• Increase in website traffic and online conversions.
• Lead generation and successful campaign ROI.
• Consistency in content calendar execution.
• Positive brand visibility across digital platforms.

Qualifications & Skills

• Bachelor’s Degree in Marketing, Mass Communication, Digital Media, or related fields
• Proven experience (3–5 years) as a Content Creator, Digital Marketer, or Social Media Manager.
• Strong knowledge of SEO, SEM, Google Analytics, and social media algorithms.
• Proficiency in creative tools (Canva, Photoshop, Illustrator, Premier Pro, After Effects, etc.).
• Excellent writing, communication, and storytelling skills.
• Ability to multitask across different brands and industries.
• Innovative thinker with strong problem-solving skills.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work across diverse industries.
• A dynamic, innovative, and growth-driven work environment.
• Professional development and training opportunities.