Content Creator at Alan & Grant

Job Description

• Research industry-related topics
• Create various content types (Graphics design, videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
• Utilize various digital publishing platforms to create structured drafts
• Target content to specific audiences and focus on trending topics
• Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
• Conduct keyword research and employ SEO best practices to optimize content
• Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates)
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Identify customers’ needs and recommend new topics

Requirements

• Minimum of B.Sc Degree in Marketing, Digital, Media, use of Social Media or relevant field
• Minimum of 2 years of experience as a social media manager or similar role
• Ability to use social media strategist for brand awareness and impressions
• Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
• Creative and organizational skills, with the capacity to prioritize and work across multiple projects.