Content Creation and Digital Marketer at Tranter IT Infrastructure Services Limited

• Location: Lekki Lagos (Candidates must be residents of Lekki)
• Salary: 100,000 Net

Summary:

Job Summary: Our client is seeking to employ a Content Creation and Digital Marketer who will be responsible for developing and executing creative content strategies to enhance our online presence and drive brand awareness. This role will require a skilled and innovative individual with a passion for storytelling, strong writing abilities, and a comprehensive understanding of digital marketing channels.

Responsibilities:

• Create a comprehensive content strategy aligned with the company's marketing objectives.
• Identify target audience personas and develop content tailored to their needs and preferences.
• Conduct market research and competitor analysis to stay updated with industry trends and best practices.
• Develop compelling and shareable content, including articles, blog posts, social media posts, infographics, videos, and other multimedia formats.
• Ensure all content is consistent with the brand voice, style, and guidelines.
• Optimize content for SEO to improve organic search rankings and increase website traffic.
• Manage and maintain social media platforms, including content scheduling, community engagement, and follower growth strategies.
• Develop creative and impactful social media campaigns to promote brand awareness and engagement.
• Plan and execute email marketing campaigns, including newsletters, promotional offers, and lead nurturing sequences.
• Monitor email campaign performance and make data-driven improvements.
• Regularly update and optimize website content to ensure it reflects the latest offerings and maintains a user-friendly experience.
• Monitor and analyze content performance metrics and digital marketing KPIs.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content creation and digital marketing, with a portfolio showcasing successful campaigns.
• Excellent writing and storytelling skills, with the ability to adapt tone and style for different audiences and platforms.
• Strong knowledge of SEO principles and best practices for content optimization.
• Proficiency in using various content creation and digital marketing tools.