Consumer & Market Insights, Executive at Godrej Consumer Products Limited

Job Summary

• As part of the CMI team, you will be required to partner with the Marketing & Innovation teams to help generate Consumer Insights and be able to guide them on its application to the business and address marketing challenges.
• You will have to proactively identify consumer driven issues and opportunities and have the ability to support the business on root-cause analysis as well as the best approach for conducting consumer researches.
• This is an incredible opportunity to learn and deliver in one of the most important capability areas for Godrej Consumer.

Job Responsibilities

• Expertise in consumer insights and ability to fuel innovation thinking and ideas
• Provide strategic insights and business recommendations to marketing team basis quantitative research and data from secondary sources as well as qualitative tools
• Conduct, analyze and interpret consumer research data. Integrate the feedback from diverse sources for a holistic understanding of consumers’ behavior
• Discover consumer insights / needs from consumer interaction. Help to convert insights to meaningful concepts
• Partner the business teams in applying insights for taking business decisions
• Direct the development and execution of research and provide insights and recommended action to support product categories across GAUM Areas of focus include New Products, existing product lines, Integrated Marketing/Integrated Brand Campaigns, Advertising, Digital/social media and Insight mining from social media listening reports.
• Identify and bring on new suppliers and manage existing research supplier relationships. Ensure suppliers have a solid understand of brand, social mission, and consumers.
• Develop frameworks & research to monitor brand performance across channels.
• Train, develop and mentor marketing team and others on research skills, tools and methods.
• Follow up on financials, PR, POs and Final Payments for projects.
• Support other GAUM projects that may be assigned by the CMI Head

Educational Qualification and Experience

• Candidates should possess a First Degree in Economics / Statistics / Marketing
• 2-3 years of experience in Market Research with exposure in the quantitative and qualitative researches
• Mix of agency and client-side work experience an advantage but not required.

Skills Required:

• Expertise on application of range of Quantitative Research tools/techniques
• Familiarity and Skills to use Qualitative Research tools/techniques.
• Formulating research problem, research design and data analysis
• Ability to manage a research study from brief to presentation
• Ability to synthesize large sets of data into crisp recommendations
• Ability to recommend the appropriate research plans as well as on the research designs
• Ability to analyze and interpret data in an insightful manner
• Efficient time management, ability to multi-task and detail oriented
• Recommend improvements in work processes within area of responsibility
• Strong Project Management skills
• Ability to use statistical packages for data analysis and visualization ( SPSS, Epi Info, Power Bi etc.)
• Good communication and presentation skills.
• Ability to work independently and self-starter