Key Responsibilities
Growth & Lead Generation
This is your primary mandate. You will own the top of the revenue funnel.
- Drive qualified lead generation that feeds directly into the sales pipeline
- Design and optimise end-to-end acquisition funnels — from first impression to paid enrolment
- Build and manage automated email and retargeting sequences that nurture leads toward conversion
- Collaborate with the sales team to align MQLs with revenue targets and close rates
- Own revenue contribution metrics from all owned channels — not just clicks and impressions
Paid Media & Performance Marketing
You will plan, execute, and optimise paid campaigns across key platforms.
- Run paid campaigns across Meta (Facebook & Instagram), TikTok, Google, LinkedIn, and YouTube
- Own full-funnel campaign management: audience research, creative strategy, ad copy, A/B testing, bid management, and performance analysis
- Manage ad budgets efficiently to maximise ROAS, minimise CAC, and hit enrolment targets
- Build and refine retargeting strategies that recover lost conversions
- Run structured A/B and multivariate tests on creatives, copy, audiences, landing pages, and offers
Community Building & Management
You will grow and manage our owned community spaces where students and prospects connect.
- Build and manage our communities across Discord, Telegram, WhatsApp, Circle.so, and Slack
- Design and execute community programs: AMAs, challenges, onboarding flows, and webinars
- Moderate discussions, foster inclusive and supportive interactions, and act as the bridge between community and internal teams
- Recruit and nurture brand advocates through a structured Champions or Ambassador programme
Content Creation & Social Media
You will be a hands-on creator — making content that educates, converts, and builds brand love.
- Own the social media calendar and execute across Instagram, TikTok, LinkedIn, Twitter/X, and YouTube
- Design graphics, edit short-form video (Reels, TikToks), write copy, and produce carousels and stories using Canva, CapCut, and Adobe tools
- Humanise the brand through storytelling — impact stories, student wins, behind-the-scenes content
- Maintain a consistent brand voice, tone, and visual identity across all platforms
- Conduct regular competitive and trend analysis to keep content sharp and culturally relevant
Event-Led Marketing
You will represent UstackSchool at the places our audience gathers.
- Represent the brand at campus roadshows, workshops, bootcamps, and demo days
- Plan and execute integrated campaigns — hashtag challenges, giveaways, influencer partnerships, and product launches
- Lead event logistics: venue sourcing, programming, speaker coordination, promotional campaigns, and post-event reporting
- Develop lead magnets and nurture sequences that support sales and marketing funnels
Analytics & Reporting
You will track what matters and act on what you find.
- Track and report on engagement rate, community growth, content performance, lead volume, and conversion
- Derive actionable insights from data and use them to iterate continuously
- Demonstrate the ROI of your community and content efforts clearly to leadership
What We’re Looking For
Required
- 1–3 years of experience in , community management, or growth marketing
- Demonstrable results: you have grown a community organically and via paid advertisement, or email list and marketing strategies and have the numbers to show for it
- Strong content creation skills: short-form video, graphic design, and copywriting
- Working knowledge of paid social (Meta Ads, TikTok Ads, or Google Ads)
- Comfort with analytics tools: Meta Business Suite, Google Analytics, or similar
- Excellent written and verbal communication in English
Nice to Have
- Experience with Circle.so, Discord, or Slack community management
- Background in edtech, career development, or professional education
- AI tools, motion graphics, or video production skills
- Experience with email marketing platforms (Mailchimp, Brevo, HubSpot)
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