Communications Manager at AMO Farm Sieberer Hatchery Limited

Job Summary 

• Amo Farm Sieberer Hatchery Limited is seeking a strategic, creative and results-driven Communications Manager to lead the development and execution of the Company's internal and external communications strategy.
• The successful candidate will be responsible for strengthening the Company's corporate identity, managing communication across key stakeholder groups, developing compelling content and ensuring consistent, timely and professional communication across all channels.

The Role

• The Communications Manager will serve as a key custodian of the Company's voice, reputation and corporate messaging.
• The role will work closely with Management, HR, Commercial, Operations and other business functions to translate business priorities into clear and impactful communication while ensuring that all communications align with the Company's values, brand standards and strategic objectives.
• The successful candidate must combine strong strategic communication skills with excellent writing, storytelling, digital communication and stakeholder management capabilities.

Key Responsibilities
Communications Strategy & Planning:

• Develop and implement an integrated communications strategy aligned with the Company's business objectives.
• Develop annual and quarterly communication plans covering internal, external, digital and corporate communications.
• Establish communication standards, guidelines and protocols across the organisation.
• Identify communication opportunities that support business growth, employee engagement and corporate reputation.
• Monitor communication effectiveness and recommend improvements based on audience feedback and performance data.

Internal Communications:

• Lead the development of effective internal communication programmes across the organisation.
• Develop and manage internal communication channels, including email communications, newsletters, employee announcements, town halls, campaigns and other employee engagement platforms.
• Translate complex business information into clear, engaging and accessible messages for employees.
• Partner with HR to support employee engagement initiatives, organisational change, culture-building programmes and employer branding.
• Develop communication materials for Management meetings, employee forums, leadership engagements and corporate events.
• Ensure employees receive timely and accurate information on key organisational developments, policies, initiatives and business milestones.

External & Corporate Communications:

• Develop and manage external communications that strengthen the Company's corporate reputation.
• Prepare corporate announcements, press releases, speeches, corporate statements, articles, presentations and other communication materials.
• Manage communication with external stakeholders, including customers, partners, industry stakeholders, community groups and other relevant audiences.
• Support Management in communicating key corporate initiatives, achievements and strategic milestones.
• Develop corporate profiles, company presentations, fact sheets and other institutional communication materials.
• Coordinate external communication activities in collaboration with relevant stakeholders.

Media & Public Relations:

• Develop and maintain professional relationships with relevant media organisations and journalists.
• Coordinate media engagements, interviews, press briefings and corporate publicity opportunities.
• Prepare media statements, briefing notes, talking points and responses for Management.
• Monitor media coverage relating to the Company, its brands and relevant industry issues.
• Track public perception and identify potential reputational risks.
• Coordinate appropriate responses to media enquiries and emerging reputational issues.

Digital & Social Media Communications:

• Develop and execute digital communication strategies across relevant platforms.
• Oversee the Company's social media presence and digital content calendar.
• Create and manage engaging content, including articles, graphics, videos, campaigns and other multimedia materials.
• Ensure consistency of corporate messaging and brand identity across digital platforms.
• Monitor digital engagement, audience growth, reach and content performance.
• Use analytics and insights to improve digital communication strategies.
• Work with creative agencies, designers, photographers, videographers and other external partners where required.
• Content Development & Storytelling
• Develop compelling stories that communicate the Company's people, products, achievements, innovations and impact.
• Write and edit high-quality corporate content for different audiences and communication channels.
• Develop speeches, presentations, executive messages, newsletters, brochures, articles and campaign materials.
• Ensure all communication is accurate, clear, professional and aligned with the Company's tone of voice.
• Maintain a content library and communication calendar.

Brand & Corporate Identity:

• Ensure consistency in the Company's corporate identity, messaging and visual communication.
• Work with relevant teams to ensure that communication materials comply with approved brand guidelines.
• Support the development and implementation of corporate branding initiatives.
• Review communication materials produced by internal teams and external agencies for consistency and quality.
• Support corporate events, exhibitions, conferences and other brand-building activities.

Crisis & Reputation Management:

• Support the development and implementation of a corporate crisis communication framework.
• Monitor issues that may pose reputational or communication risks to the Company.
• Develop crisis communication materials, holding statements and stakeholder messaging when required.
• Coordinate communication responses during sensitive operational or reputational situations.
• Ensure communication during crises is timely, accurate, consistent and appropriately escalated.

Executive Communications:

• Support senior Management with strategic communication and executive visibility.
• Draft speeches, presentations, leadership messages, talking points and corporate statements.
• Prepare briefing materials for Management ahead of internal and external engagements.
• Help position Company leadership as credible voices within the agricultural, poultry and business sectors.

Events & Corporate Engagement:

• Support the planning and execution of corporate events, conferences, stakeholder engagements and employee programmes.
• Develop event communication plans and promotional materials.
• Coordinate photography, videography, media coverage and post-event communication.
• Ensure key events and milestones are effectively communicated internally and externally.

Communication Measurement & Reporting:

• Establish communication KPIs and monitor performance across communication channels.
• Analyse employee engagement, media coverage, digital performance and stakeholder feedback.
• Prepare periodic communications performance reports for Management.
• Use data and audience insights to improve communication effectiveness.

Qualifications & Experience

• Bachelor's degree in Mass Communication, Communications, Public Relations, Journalism, Marketing, English, Media Studies or a related discipline.
• A Master's degree or professional certification in Communications, Public Relations, Corporate Communications or a related field will be an advantage.
• Minimum of 5–8 years' relevant experience, with demonstrated experience in corporate communications, public relations, media, digital communications or a similar role.
• Proven experience developing and implementing communications strategies.
• Strong experience in corporate writing, content development and storytelling.
• Demonstrable experience managing digital and social media communications.
• Experience working with senior executives and managing sensitive corporate communications.
• Experience in media relations and reputation management is highly desirable.
• Experience in the agriculture, poultry, FMCG, manufacturing or other fast-moving business environment will be an advantage.

Key Competencies:

• Strategic Communications
• Corporate Communications
• Public Relations
• Media Relations
• Digital Communications
• Content Strategy & Storytelling
• Executive Communications
• Brand Management
• Crisis Communications
• Stakeholder Management
• Copywriting & Editing
• Social Media Management
• Event Communications
• Reputation Management
• Communication Analytics
• Project Management

The Ideal Candidate:

• The ideal candidate will be a strong communicator, strategic thinker and confident storyteller who can operate comfortably at both strategic and operational levels.
• You must be able to take a business objective, understand the audience and turn it into clear, compelling and purposeful communication.
• You should also possess the maturity and judgement required to handle confidential information, sensitive issues and high-level corporate communications with professionalism.