Communication Associate at Shuttlers

• The Communications Associate leads X and push notifications. You will also support our email and LinkedIn channels. Engagement on these text-led channels shapes how riders and businesses see Shuttlers, so this role has a direct effect on brand perception, community, and retention across our business lines.

What you will own
X (Twitter):

• Build and run a distinct Shuttlers persona on X: approachable, relatable and expressive, while staying conscious that every post speaks for the brand.
• Plan and publish daily content, join relevant conversations and trends quickly and with good judgement, and occasionally start them.
• Grow an engaged audience by replying to, quoting and starting conversations with riders, creators and the wider Lagos community.
• Respond to mentions and public complaints with empathy and speed, escalating operational issues through the agreed process.
• Deliver a monthly X report covering follower growth, impressions, engagement, profile visits and recommended actions.
• Push notifications
• Plan and execute push notifications on their agreed schedule, keeping them timely, useful and on-brand.
• Write check-ins and timely messages tied to moments people are talking about, so riders look forward to hearing from us.
• Maintain the shared push notification tracker: copy status, owner, approval, deployment time and completion.
• Customer and corporate communications
• Execute assigned corporate, customer-facing and internal communications by their deadlines.
• Make sure every communication follows approved messaging, brand guidelines and the approval process.

What you will support

• Email campaigns
• Support the deployment of approved email campaigns and newsletters for riders, business prospects and rental enquiries.
• Run pre-deployment checks on assigned emails: proofreading, links, audience selection, formatting and test sends.
• Help keep the email campaign calendar and deployment tracker up to date.
• Contribute to post-campaign reporting on delivery, open rate, click-through rate and unsubscribes.

LinkedIn:

• Support the LinkedIn content calendar with copy, scheduling and replies to comments.
• Help make sure scheduled LinkedIn posts go out on time and on-brand.
• Contribute insights to monthly LinkedIn reporting.

What success looks like
In this role, success looks like:

• An X account people look forward to, follow and talk to, with steady growth in audience and engagement.
• Push notifications that riders value and act on, sent on time and on-brand.
• Communications that go out on time, are carefully checked and follow our brand guidelines.
• Email and LinkedIn campaigns that run smoothly with your support.
• Clear monthly insights that help the team decide what to do next.

Requirements
Who you are:

• 1 to 3 years' experience in brand communications or social media, ideally for a consumer, mobility, fintech, or tech brand.
• An excellent writer: quick and witty on X, concise in a push notification, clear in email, and credible on LinkedIn.
• Native to X, especially Nigerian X. You know how conversations start, spread and turn, and you can tell when a brand should join in and when it should stay out.
• Calm and empathetic in public. You can turn a frustrated customer's tweet into a moment that builds trust.
• Organised and deadline-driven. You keep trackers current, check your work before it goes out, and follow approval processes without slowing things down.
• Comfortable working with design, product, growth and customer experience teams to get the right message out at the right time.