Client Market Research Manager at Kantar

Role Description

Purpose: Actively manage the client(s) relationship and deliver to the requirements of the contract.

A person in this role is likely to have the ability to:

• Gather facts and figures, monitor self and others, and achieve goals in a timely and factual manner
• Demonstrate evidence of developing leadership skills and the ability to motivate others particularly where the individual has some responsibility for workload management of other team members
• Communicate effectively as well as demonstrate active listening whilst developing appropriate influencing skills
• Be flexible, tactful, friendly and sensitive to others, displaying good social and communication skills
• Take ownership of your self development in completing and implementing your own PDP, highlighting areas where further development is required.
• Share PDP with line manager to engage their support where relevant
• Be systematic and organised
• Sell-in new methods, processes and seek revenue generating opportunities

Client Relationship

• Understand what the client’s overall goals and objectives are and the role that different departments/individuals are playing in achieving these
• Use on-site time to engage with your clients, develop relationships, seek revenue and as a profile raising opportunity
• Manage the practical, day-to-day management of the delivery of the contracted service with respect to the quality, speed and volume of data along with the servicing they are entitled to
• Be aware of workload and potential capacity constraints, keep lines of communication open with both client & management and communicate upwards
• Implement ways of working and role model behaviours to junior team members
• Maintain existing, and develop new, relationships with clients, seeking to extend your network of valuable contacts beyond the Insight team
• Seek constructive resolutions in difficult circumstances
• Work positively towards developing a trusting business adviser relationship

Account Handling

• Demonstrate real curiosity and a willingness to go above and beyond in dealings with your clients
• Where appropriate take responsibility for account administration, providing relevant information to accounts and delivery service departments
• Be responsible for identifying revenue opportunities and deploying wider KWP services in contributing to overall revenue target
• Contribute to account planning, offering ideas for development
• Be aware of contractual obligations and manage any potential conflicts in good time
• Anticipate client demands and proactively find solutions, rather than just answering requests
• Communicate effectively with senior management ensuring that they are kept up-to-date with client issues and developments
• Submit (or advise on) monthly revenue forecasts whilst maintaining and building a pipeline of proposals
• Manage appropriate inductions and training programmes with clients
• Interpret and manage account plans, helping to move the focus from analysis to insight

Service Development

• Keep the client up-to-date with our service developments
• Create and share efficient ways of working with other team members

Basic Data and Tracking

• Assume responsibility for checking and reviewing any regular reports that are sent out to your client contacts to ensure their accuracy and relevance
• Take responsibility for advising on solutions to problems in reports and the reporting process
• Implement changes to regular reports in line with delivery strategy
• Confidently use the more advanced capabilities within Powerview such as level groups, distributions etc
• Build a network of contacts within Worldpanel Operations who can help you resolve difficulties with the data or systems if they arise

Analysis & Insight

• Attend on-site days and de-brief key contacts on any requests/smaller project briefs that you have completed
• Develop a good knowledge of your client’s macro environment as well as Worldpanel’s competitive environment
• Full knowledge of basic and advanced Powerview analysis
• Develop a good knowledge of category and brand awareness, and utilise in identifying and explaining key influences on market performance
• Take briefs from clients, and manage the production of appropriate materials/presentations/written documentation in response to the brief
• Demonstrate insight to clients by highlighting implications to their business and offering actionable recommendations
• Deliver presentations with recommendations that actively seek to meet the objectives of the client’s brief
• Involve senior and specialist support where appropriate in presentations/projects
• Identify and positively seek out opportunities for additional revenue/analyses (according to account structure)
• Be able to advise on the relevance of expert services
• Liaise with other Worldpanel teams in order to deliver insightful work to the client

Team, People & Self Development

• Highlight and call out client concerns with any Worldpanel services to aid senior management with prioritising investment and development efforts
• Take part in own performance management using the online appraisal system
• Take responsibility for workload management and provide assistance to your line manager in setting work priorities for junior team members where appropriate
• Work in conjunction with CID/SID to help develop objectives for junior team members, and give them constructive feedback – both reinforcing and developmental
• Assist in coaching junior team members – sharing knowledge, encouraging a culture of learning and positive development
• Discuss your personal development with your line manager and be responsible for ensuring that you complete and implement your PDP – which should include stretch and development objectives
• Attend relevant training, seeking out opportunities to develop further and grow your knowledge about our industry, clients and capabilities