Chief Marketing Officer at Afconrecruit Limited

Position Summary

• We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead the brand’s marketing strategy and drive audience engagement, platform growth, and market penetration.
• The ideal candidate will have deep experience in digital marketing, content strategy, and community-building—particularly in employment, media, or education-focused sectors within emerging markets.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to grow AboutJobs TV’s audience, drive user engagement, and enhance brand visibility across Africa and the Caribbean.
• Position ACR AboutJobs TV Ltd as the go-to multimedia platform for career development, job search guidance, and workforce empowerment.
• Lead and manage the marketing team, external agencies, and media partners to produce high-impact campaigns across TV, digital, and social platforms.
• Oversee the creation and distribution of engaging content, including career shows, job market insights, testimonials, and success stories.
• Develop and optimize user acquisition and retention strategies through paid and organic digital channels (e.g., social media, SEO, email marketing, influencer collaborations).
• Build strong analytics frameworks to track KPIs, campaign performance, and platform engagement metrics.
• Collaborate closely with product, tech, and partnerships teams to ensure brand consistency and customer-centric design.
• Represent the brand at industry events, online forums, and strategic media engagements to increase reach and relevance.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s or MBA preferred).
• 5+ years of marketing leadership experience, preferably in digital media, career platforms or workforce development sectors.
• Proven success in leading marketing campaigns targeting African and Caribbean audiences.
• Strong expertise in digital marketing tools, marketing automation, data analytics, and brand storytelling.
• Experience in TV or content-focused marketing is a strong advantage.
• Exceptional leadership, communication, and strategic thinking skills.
• Passion for youth empowerment, employment equity, and workforce transformation.