Campaign Implementation Lead at VisionSpring

Job Requirements

• Bachelor’s degree or Higher National Diploma.
• 5 to 7 years of professional experience in a marketing agency or similar role, with a strong focus on ATL, BTL or community marketing campaigns.
• Familiarity with implementing national consumer campaigns landscape, trade or customer marketing in the Nigeria region is preferred.
• Must reside in either Abuja or Kano, Nigeria, with knowledge of the local market dynamics and experience working with local stakeholders.
• Excellent written and spoken communication skills in English, and other local languages common in Nigeria.
• Experience creating and delivering sales presentations using PowerPoint slide decks.
• Computer software skills, especially Microsoft Word, Excel, and PowerPoint.

Job Responsibilities
Campaign Planning and Execution

• Oversee Point-of-Sale Visibility: Direct and monitor the deployment of point-of-sale visibility materials to ensure high awareness of the availability of VisionSpring eyeglass across vision camps under See to be Safe (S2S) Project, Pharmacy Project and Primary Health Care Project in Nigeria, coordinating closely with the S2S and Pharmacy Project Leads to ensure materials are placed as per plan.
• Work Plan Development: Collaborate with the external marketing agency to develop a detailed work plan for campaign activities, including timelines, resource allocation, and performance metrics.
• Mass Media Coordination: Coordinate with the external marketing agency on the execution of mass media components, such as local radio jingles, presenter mentions, interviews, and billboards campaigns, liaising with media partners and agencies to reinforce campaign messages effectively.
• Performance Tracking and Reporting: Track, analyze, and report on campaign performance metrics, working with marketing agencies to optimize channel effectiveness and recommend adjustments. Maintain comprehensive records of all campaign activities, including community engagement events, media placements, and feedback from See to be Safe (S2S), Pharmacy and Primary Health Care Project partners.

Community Engagement and Brand Visibility

• Outreach Planning and Execution: Plan and execute community outreach activities with the external agency to promote or create awareness about the knowledge recognition and availability of eyeglasses in pharmacies, during See to be Safe (S2S) vision camps, and selected Government Primary Health Care facilities in Nigeria, establishing strong relationships with local influencers, community leaders, and stakeholders.
• Grassroots Strategy: Develop a grassroots strategy to reach underserved communities and engage target audiences on the benefits of eyeglasses through informative sessions and activations on the ground, coordinating with the distributors, implementation partners and agencies to ensure message alignment.
• Stakeholder Engagement: Engage directly with implementation partners, pharmacy owners and health staff to foster relationships that enhance the impact of campaign materials, driving eyeglasses uptake.
• Vendor and Agency Coordination: Manage relationships with external vendors, media partners, and creative agencies to ensure timely delivery of campaign materials that meet quality standards.

Job BenefitsCompensation

• Salary range will be disclosed to candidates invited for a preliminary interview.