Business Development Officer (FMCG) at Eudora & Aegle Management Consulting

Role Overview

• The Business Development Officer is responsible for driving revenue growth, expanding market share, and developing strategic partnerships with key FMCG beverage companies, including International Breweries, Nigerian Breweries, and Guinness Nigeria.
• The role involves identifying business opportunities, executing sales strategies, and strengthening distribution channels.

Key Responsibilities

• Develop and execute strategic sales plans targeting key accounts within the beverage sector.
• Identify new market opportunities and partnerships to drive revenue growth.
• Create tailored business proposals and value propositions for each brewery client.
• Build and maintain strong relationships with decision-makers in International Breweries, Nigerian Breweries, and Guinness Nigeria.
• Serve as the primary liaison between the company and key clients.
• Negotiate contracts, pricing, and service agreements.
• Achieve and exceed sales targets and revenue goals.
• Drive product penetration and visibility across distribution channels.
• Monitor competitor activities and adjust strategies accordingly.
• Conduct market research to identify trends, pricing dynamics, and consumer behavior.
• Analyze sales data and prepare performance reports for management.
• Provide insights to improve product positioning and market share.
• Expand and optimize distribution networks (retail, wholesale, on-trade, off-trade).
• Ensure product availability and visibility in key outlets.
• Work closely with logistics and supply chain teams to ensure efficient delivery.

Key Performance Indicators (KPIs)

• Monthly/Quarterly Revenue Growth (25% month on month)
• Achievement of Sales Targets (15%)
• Volume Growth (Cases sold – To sell 2 trucks of IBPLC, NBPLC, Guinness and Lafarge cement monthly.)
• Revenue contribution from each key account (IBPLC, NBPLC, Guinness)
• Client retention rate (%)
• Number of new contracts/agreements secured
• Number of new distribution outlets opened
• Geographic market coverage (25% month on month)
• Market share growth within assigned territory
• Number of client visits/meetings per month
• Customer satisfaction score
• Response time to client requests
• Order fulfillment rate (50-90%)
• Stock availability rate (100%)
• Reduction in delivery lead time
• Timeliness and accuracy of reports
• Quality of market intelligence provided
• Actionable recommendations implemented

Benchmarks:

• Achieve 15–25% revenue growth annually
• Increase distribution footprint by 20% within 12 months
• Maintain ≥90% client retention rate

Qualifications & Requirements

• Bachelor’s Degree in business administration, Marketing, or related field.
• 3–5 years’ experience in FMCG sales or business development (preferably beverages/alcohol).
• Strong network within the Nigerian beverage industry is an advantage.
• Excellent negotiation, communication, and relationship management skills.
• Proficiency in Microsoft Excel

Key Competencies:

• Strategic thinking
• Negotiation & influencing skills
• Relationship management
• Analytical ability
• Results-driven mindset