Business Development Manager at Toke Mabogunje & Co (TMC)

Job Description

• The Business Development Manager will be responsible for identifying growth opportunities, developing strategic partnerships, and driving revenue generation initiatives.
• He/She must have a strong background in business development, excellent communication skills, and a proven track record of achieving business growth targets, preferably within the healthcare sector. 

Responsibilities
His/Her responsibilities will encompass:
Strategic Planning and Market Analysis:

• Conduct market research to identify new business opportunities and trends in the healthcare industry.
• Analyze competitor activities and market conditions to develop effective business strategies.
• Develop and implement a comprehensive business development plan aligned with the hospital’s goals and objectives.

Partnership Development:

• Identify and establish strategic partnerships with healthcare providers, insurance companies, corporate organizations, and other stakeholders.
• Negotiate and finalize partnership agreements to drive mutual growth and success.
• Maintain and strengthen relationships with existing partners to ensure long-term collaboration.

Revenue Generation:

• Develop and execute strategies to increase patient volume and revenue streams.
• Identify and pursue opportunities for new services, programs, and facilities that meet market demand.
• Collaborate with the marketing team to create promotional campaigns and initiatives that attract new patients and retain existing ones.

Sales and Marketing Support:

• Work closely with the marketing team to develop sales strategies and materials that effectively communicate the hospital’s value proposition.
• Represent the hospital at industry events, conferences, and networking functions to promote services and build brand awareness.
• Provide training and support to the sales team to enhance their performance and achieve targets.

Financial Analysis and Reporting:

• Monitor and analyze financial performance metrics to assess the effectiveness of business development initiatives.
• Prepare regular reports and presentations for senior management, highlighting progress, challenges, and opportunities.
• Develop and manage budgets for business development activities, ensuring cost-effectiveness and ROI.

Customer Relationship Management:

• Build and maintain strong relationships with key clients, ensuring high levels of satisfaction and loyalty.
• Address client concerns and feedback promptly, working with relevant departments to resolve issues.
• Conduct regular client visits and meetings to understand their needs and explore new business opportunities.

Qualifications
The ideal candidate must have:

• Bachelor’s degree in Business Administration, Marketing, or Finance, from a reputable institution. A Master’s degree is an added advantage.
• Professional certification in business development or marketing (e.g., CIM, PMP) is desirable.
• Minimum of 5 years of experience in Business Development, Sales & Marketing, or Accounts Management, preferably in the healthcare or hospital setting.
• Experience in Marketing Medical Services to Clients will be an added advantage
• Strong knowledge of the healthcare industry and market dynamics.