Business Development Manager (Digital Business & Partnership) at Mutual Benefit Assurance

Responsibilities

• Develop a comprehensive digital business strategy aligned with the overall business goals of the bank.
• Identify and analyze digital trends and opportunities within the Nigerian microfinance landscape.
• Identify and build strategic partnerships with fintech companies, payment companies, telecommunications providers, NGOs, and other relevant organizations.
• Negotiate and finalize partnership agreements that are mutually beneficial.
• Manage and maintain strong relationships with key partners, ensuring successful collaboration and value creation.
• Develop and implement digital marketing campaigns to generate leads and acquire new clients.
• Manage and oversee the performance of digital sales channels and products.
• Analyze customer data and market trends to identify new business opportunities in the digital space.
• Set and track Key Performance Indicators (KPIs) for digital business growth and partnership success.
• Regularly monitor and analyze the performance of digital initiatives and partnerships.
• Generate reports and present findings to the board and management regarding digital business performance.

Qualifications

• Bachelor's Degree or HND in Business Administration, Marketing, Finance, or a related field.
• 3-5 years of experience in business development, digital marketing, or a relevant field.
• Proven track record of developing and implementing successful digital business strategies.
• Strong understanding of the Nigerian microfinance landscape and digital financial services (DFS) ecosystem.
• Excellent communication, negotiation, and relationship-building skills.
• Proficient in Microsoft Office Suite and digital marketing tools.