Brands & Communications Executive at The Nigerian Institute of Chartered Arbitrators (NICArb)

JOB DESCRIPTION:

• The Brand and Communications Executive will develop communications strategies to enhance NICArb’s brand image, customer engagement, and business objectives. The executive will also ensure consistency in messaging across all channels and manage the company’s digital presence. This role involves creating compelling content, building brand awareness, and promoting events and services.

RESPONSIBILITIES:

• Develop and implement a social media strategy that aligns with NICArb’s brand identity and organizational goals.
• Manage daily operations across all social media platforms (Instagram, Twitter, LinkedIn, Facebook, YouTube, etc.).
• Create engaging and informative content (text, image, video, graphics) tailored to each platform.
• Collaborate with the “Training, Membership & ADR Centre teams” to promote training programmes, webinars, events, publications, and membership recruitments.
• Schedule and publish posts using content calendars and scheduling tools.
• Monitor, track, and provide performance analytics. 
• Respond to comments, messages, and inquiries promptly and professionally.
• Stay updated with social media trends, best practices, tools, and industry developments.
• Assist in designing graphics and visuals for digital campaigns (using tools like Canva, Adobe Suite, etc.).
• Manage paid social media advertising campaigns.
• Ensure brand consistency across all digital platforms.
• Support live coverage of events through social media (live tweeting, stories, real-time posting).
• Assist with email marketing and newsletter content.
• Possess sufficient research skills and experience. 
• Media relations and offline media experience 

REQUIREMENTS:

• Degree in Law, Mass Communication, Marketing & Digital Media.
• Strong writing, editing, video editing, and storytelling skills.
• Ability to create visually appealing content using relevant tools. 
• Experience with social media management tools (e.g., Buffer, Hootsuite, Meta Business Suite).
• A passion for communications, branding, digital trends, and the ADR/legal space is advantageous.