Branding Strategist at Youth Network on Community and Sustainable Development

Job Summary

• Youth Network for Community and Sustainable Development seeks to engage a Branding Strategist to achieve the following objectives to enhance her brand presence, messaging, and impact.

Objectives

• Brand Identity Enhancement: Develop a strong, cohesive brand identity that reflects our mission, values, and goals.
• Audience Connection: Establish a deeper and more meaningful connection with our target audience to be able to craft messaging and visuals that resonate with our audience.
• Differentiation: Develop strategies to communicate this differentiation effectively to the audience.
• Consistency: Maintaining consistent branding across all platforms to ensure uniformity in messaging, visuals, and tone of communication.
• Engagement and Impact: Increase engagement with our audience and drive positive impact in supporting our mission
• Storytelling: Develop compelling narratives that communicate the organization's journey, successes, and vision to be the leading youth led organisation.
• Adaptation to Trends: To stay relevant in a rapidly evolving landscape and remain up-to-date and effective.

Key Responsibilities

• Media Platform Analysis: Evaluate YNCSD's presence across Facebook, Instagram, LinkedIn, Twitter, website, and email to understand the current brand representation and engagement levels.
• Comprehensive Brand Analysis: Conduct an in-depth analysis of YNCSD's platforms to identify strengths, weaknesses, opportunities, and threats, considering factors like content quality, audience engagement, and visual consistency.
• Detailed Reporting: Create a comprehensive report summarizing the brand analysis, including key findings and strategic recommendations for improving brand presence and impact.
• Internal Brand Audit: Review YNCSD's internal branding materials and communications to ensure they align with the organization's mission, values, and desired brand image.
• Branding Strategy Development: Design a comprehensive branding strategy framework customized for each platform. This framework will encompass messaging, visual guidelines, and engagement strategies to elevate the brand's effectiveness.
• Collaboration with Communications Team: Work closely with the Communications team to ensure the smooth execution of the developed branding strategy across all platforms, ensuring consistency and alignment.

Deliverables:

• Media Platform Insights Report: A comprehensive analysis report detailing the brand's current presence, engagement levels, and audience demographics on Facebook, Instagram, LinkedIn, Twitter, website, and email.
• SWOT Analysis Report: A document highlighting the strengths, weaknesses, opportunities, and threats identified in the brand analysis, accompanied by insights and actionable recommendations.
• Brand Analysis and Recommendations Report: A detailed report summarizing the overall brand analysis, key findings, and strategic recommendations for improving YNCSD's brand positioning.
• Internal Brand Audit Assessment: An assessment report ensuring that all internal brand materials, including documents and communications, align with the organization's mission and values.
• Platform-Specific Branding Strategy Framework: A tailored strategy document for each platform outlining guidelines for messaging, visual identity, and engagement strategies to enhance brand impact.
• Collaboration and Execution Summary: A document detailing the collaborative efforts with the Communications team, explaining how the branding strategy will be executed seamlessly across platforms.

Qualifications

• Bachelor's Degree in Marketing, Design, Communications, or a related field. Master's degree is a plus.
• 2 years work experience.
• Knowledge of current industry trends, emerging technologies, and best practices in branding.
• Proven experience as a Branding Strategist or similar role, with a strong portfolio showcasing successful brand campaigns.
• In-depth understanding of branding principles and techniques.
• Proficiency in analyzing social media platforms and web analytics tools.
• Excellent communication skills and the ability to present complex ideas in a clear and compelling manner.
• Strong attention to detail and the ability to think creatively and strategically.
• Familiarity with non profit organisation brand representation or a similar field