Branding Expert at Digibutterfly

Job Summary

• Responsible for managing a company's and its clients’ brands. Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness of stature of a company.

Responsibilities

• Manage and enhance a company's brand or reputation in the public's eye and ensure brand consistency.
• Coordinate objectives with marketing, creative, and advertising departments.
• Develop and enrich customer service experience.
• Drive profitable sales, brand growth and loyalty for a number of business areas.
• Develop and execute brand management plans.
• Create and enhance agency and partner relationships.
• Leverage customer insight data to refine brand management and Identify brand-building areas.
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
• Develop and implement media planning, buying, and innovation strategies.
• Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.
• Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.

Requirements

• Proper communication skills
• Business development skills
• Expert digital marketer
• SEO conversant
• Good use of Microsoft suites
• At least 2 years’ branding experience