Branding and Communications Manager at Tati Consults

We are seeking an experienced Branding and Communications Manager to provide expert guidance on brand positioning, marketing strategy, and customer engagement on a consultancy basis. This role will focus on strengthening our brand identity, market presence, and competitive edge.

Key Responsibilities:

• Develop and refine brand positioning, messaging, and overall identity to align with business objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and gaps.
• Provide expert guidance on brand storytelling, visual identity, and digital presence.
• Develop brand guidelines and ensure consistency across all marketing channels and materials.
• Create strategies to enhance customer engagement, loyalty, and brand perception.
• Advise on marketing campaigns, content strategy, and communication plans.
• Support internal teams with branding best practices and implementation strategies.
• Analyze brand performance metrics and provide actionable insights for growth.

Qualifications:

• Proven experience as a Brand Strategist, Marketing Consultant, or in a similar external advisory role.
• Strong expertise in brand development, marketing strategy, and consumer behavior analysis.
• Excellent understanding of digital marketing, social media, and content strategy.
• Strong analytical skills and the ability to interpret market data into actionable strategies.
• Exceptional communication and storytelling abilities.
• Ability to work independently and provide strategic insights tailored to business goals.