Brand & Marketing Manager at ReelFruit

The Brand & Marketing Manager will play a crucial role in shaping and executing comprehensive marketing strategies, with a strong emphasis on trade marketing initiatives. This position involves overseeing various aspects of branding, marketing, and communications to enhance brand visibility and engagement.

Responsibilities:

Trade Marketing

• Establish strategic trade partnerships and events to elevate the brand and increase market awareness within the industry.
• Plan and execute trade marketing activities to support product launches and promotions.
• Build and maintain relationships with key trade partners to maximize brand visibility and sales opportunities.
• Analyze trade marketing performance metrics and adjust strategies accordingly.

Marketing & Communications

• Lead the development of creative content, advertising, and marketing collateral with a trade-oriented approach.
• Execute a clear content strategy tailored for trade marketing channels to drive engagement.
• Develop monthly calendars for both online and offline trade marketing content.
• Utilize unique customer insights and lifestyle trends to drive strategic business goals in the trade sector.
• Maintain an active vendor list, including content producers, media, and ad agencies with a focus on trade marketing needs.
• Develop quarterly marketing calendars specifically targeting trade shows and events. 
• Identify trade-specific media outlets for press releases and unique story pitches.

Branding 

• Drive the execution of the company's brand message and strategy, with a specific focus on trade marketing channels. 
• Amplify the ReelFruit brand to new and existing audiences, ensuring a strong presence in the market.
• Serve as the custodian of the brand identity, developing consistent visuals for trade-specific materials.

Administration & Reporting 

• Develop and manage marketing budgets, tracking activities and results, with a particular focus on trade marketing metrics.
• Handle all administrative tasks associated with the department, ensuring smooth operations. 
• Use data-driven decision-making to track and improve the performance of trade marketing and promotion efforts. 
• Act as the central point of contact to keep stakeholders informed of trade marketing initiatives.

Client Relationship Management 

• Build and manage a clientele base through constant engagement with ReelFruit's trade customers. 
• Gather feedback from trade clients and provide analytical insights to impact product development specifically for the trade sector.

Business Improvement

• Ensure prompt resolution of operational matters related to trade marketing activities.
• Conduct periodic competitor brand analysis, sharing insights with the team to enhance trade-specific strategies.

Educational Qualifications and Experience:

• Bachelor's Degree in Marketing or a related field.
• 8–10 years of experience in Brand & Marketing, with at least 5 years in a senior management position.
• Demonstrated expertise in trade marketing concepts and strategies.
• Creative thinker with strong visual storytelling and content creation skills.
• Sound knowledge of functional ideas in both general and trade-specific brand building.
• Proven ability to identify the right trade partnerships for growing brand awareness.
• Strong creative and idea development skills, with a keen eye for emotive insights in trade campaigns.
• Outstanding writing skills with the ability to produce innovative and original ideas. 
• Decision-making based on customer insights. 
• In-depth knowledge of the marketing and advertising ecosystem, particularly in the trade sector.
• Ability to analyze trade demographics, preferences, needs, and buying habits.